Developer Marketing Manager, Developer Marketing - Beijing | Amazon Job

Job Description

The AWS China Mainland and Hong Kong (CMHK) Marketing team is looking for a Developer Marketing Manager who is equal parts content creator and community connector. You will be the person behind the camera, at the keyboard, and in the comments — producing developer-facing content that cuts through the noise on platforms where developers actually spend their time.

You will create and publish across formats — vlogs, technical blogs, short-form videos, social posts — with the creative instinct to make developers stop scrolling. If you've built your own following, run a personal tech channel, or know what it takes to grow an audience from scratch, this role is for you.

Beyond content, you will engage with third-party developer communities — tech media with community reach (CSDN, InfoQ, GeekPark), and influencer-led technical groups — to expand AWS's organic presence in the developer ecosystem. You will also work cross-functionally with product marketing, tech teams, PR, and business teams to align your content and community efforts with broader GTM goals.


Key job responsibilities
• Create and publish high-quality developer-facing content across social platforms: vlogs, technical blogs, demo videos, short-form videos, and social posts — with a consistent voice that resonates with developers and builders.
• Bring creative, thumb-stopping ideas to content and program design — you know what makes a developer click, watch, share, and come back.
• Build and maintain relationships with 3P developer communities — community-oriented tech media, influencer-owned technical groups, and open-source organizations — to amplify AWS's reach where developers already gather.
• Collaborate with product marketing, field marketing, tech teams, PR, and business teams to ensure content and community efforts ladder up to broader GTM goals.
• Support the planning and execution of developer programs — hackathons, workshops, competitions — with a focus on content capture and post-event storytelling.
• Track content performance, audience growth, and engagement metrics to continuously iterate on what works.

Basic Qualifications:

- 4+ years of professional non-internship marketing experience
- A strong portfolio of self-produced content — blogs, videos, vlogs, or social posts — that demonstrates the ability to engage a technical audience. Personal influencer or creator experience is a strong plus.
- Creative instinct: able to come up with ideas that grab developer attention in a crowded feed — unexpected formats, compelling hooks, culturally relevant angles.
- Comfortable working cross-functionally with marketing, tech, and business teams in a fast-paced environment.
- Strong written and verbal communication in both Chinese and English.
- Experience with cloud computing technologies, especially AI/ML services.

Preferred Qualifications:

- Experience in digital marketing and content production timelines and process
- Experience as a content creator, tech influencer, or community leader with a demonstrable online presence.
- Proficiency with video editing tools, social media analytics, and content management workflows.

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