Senior Developer Marketing Manager, Developer Marketing - Beijing | Amazon Job

Job Description

The Amazon Web Services (AWS) China and Hongkong Marketing team is looking for a Senior Developer Marketing Manager to own the end-to-end planning, execution, and amplification of developer marketing programs that drive awareness, adoption, and usage of AWS services across developer and builder audiences.

You will set the strategy and lead a team to design and run hackathons, competitions, hands-on workshops, and developer festivals — from problem statement design and platform setup all the way through promotion and post-event engagement. You won't just plan marketing tactics — you'll roll up your sleeves and build demo applications on AWS services yourself, so you can speak to developers as a peer, not just a marketer.

Beyond 1P programs, you will cultivate relationships with third-party developer communities — including open-source communities, community-oriented tech media (e.g., CSDN, InfoQ, GeekPark), and influencer-owned technical communities — to extend AWS's presence where developers already gather.

You will also lead to create compelling developer-facing content (blogs, vlogs, short-form videos, social posts) and bring creative energy to everything you do — designing programs that surprise, engage, and resonate with a developer audience that is notoriously hard to impress.

Key job responsibilities
• Define the developer marketing strategy for Greater China and drive end-to-end delivery of programs: scoping, planning, cross-functional coordination, execution, promotion, and post-program analysis.
• Set the bar for technical depth — design hackathon problem statements, set up hands-on lab environments, and build sample applications on AWS services to demonstrate real-world use cases.
• Coordinate across product marketing, field marketing, tech teams, PR, and business teams to ensure programs ladder up to broader GTM goals.
• Build and maintain engagement with 3P developer communities — open-source organizations, tech media with community reach, and influencer-led developer groups.
• Savvy in producing developer-facing content across formats: technical blogs, vlogs, demo videos, and social posts.
• Bring creative, out-of-the-box thinking to program design — crafting experiences that stand out to developers and builders who have seen it all.
• Mentor and develop a small team of marketers, raising the bar on both technical depth and creative execution across the squad.

Basic Qualifications:

- 6+ years of professional non-internship marketing experience
- Experience communicating results to senior leadership
- Experience using Microsoft Excel to manipulate and analyze data
- A strong portfolio of self-produced content — blogs, videos, vlogs, or social posts — that demonstrates the ability to engage a technical audience. Personal influencer or creator experience is a strong plus.
- Creative instinct: able to come up with ideas that grab developer attention in a crowded feed — unexpected formats, compelling hooks, culturally relevant angles.
- Comfortable working cross-functionally with marketing, tech, and business teams in a fast-paced environment.
- Strong written and verbal communication in both Chinese and English.
- Experience with cloud computing technologies, especially AI/ML services.

Preferred Qualifications:

- Experience in digital marketing and content production timelines and process
- Experience as a content creator, tech influencer, or community leader with a demonstrable online presence.
- Proficiency with video editing tools, social media analytics, and content management workflows.

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