TCS is looking for a strategic, high-impact marketing leader to lead global marketing for its Technology Business Unit (TBU). Based in the Bay Area, this role sits at the intersection of brand, growth, and revenue, with a clear mandate to build the marketing function from the ground up, elevate TCS’s presence in the global tech ecosystem, and drive measurable pipeline impact.
You will operate as a business leader first, marketer second, partnering closely with sales, business unit leadership, and collaborating extensively across global marketing teams to build a strong brand, influence key accounts, and accelerate growth across the world’s leading technology companies.
What You’ll Do
- Build and Scale a Global Marketing Organization
- Stand up and scale a global TBU marketing team with core hubs in the Bay Area and India
- Hire, develop, and lead a high-performing, distributed team
- Establish a modern, agile, and outcome-driven marketing operating model
- Own the Global Marketing Strategy
- Define and execute the end-to-end marketing strategy across brand, digital, PR, analyst relations, events, and ABM
- Build and manage an integrated marketing plan aligned to business growth priorities
- Shape TCS positioning across Software & SaaS, Semiconductor, Hardware, Networking, New tech and Deep Tech (AI, Quantum, Crypto)
- Elevate the Brand in the Bay Area
- Establish TCS as a credible, differentiated partner in the Silicon Valley ecosystem
- Drive thought leadership, media visibility, and analyst positioning
- Represent TCS at industry forums, executive events, and ecosystem platforms
- Drive Demand & Pipeline
- Build always-on demand generation programs across digital and field channels
- Deliver high-quality pipeline and measurable revenue impact
- Partner with sales on campaign planning, execution, and performance tracking
- Lead Strategic Account Marketing (ABM)
- Own ABM strategy for top global technology accounts
- Drive “market-of-one” programs for priority clients and large deals
- Support strategic pursuits with tailored messaging, content, and executive engagement
- Enable Sales & Large Deals
- Act as a core partner to sales leadership on key opportunities
- Support RFPs, executive presentations, and deal storytelling
- Identify cross-sell and growth opportunities within key accounts
- Build Ecosystem & Partnerships
- Develop relationships with analysts, media, partners, VCs, and academia
- Drive joint marketing with alliance partners.
- Anchor TCS presence in key industry events and communities
- Collaborate Across Marketing Functions
- Work closely with services marketing, geography marketing, brand, digital, ABM, analyst relations, and communications teams
- Ensure strong alignment between global strategy and local execution
- Drive integrated campaigns by bringing together multiple marketing teams into a unified go-to-market approach
- Lead in a Matrixed Environment
- Influence stakeholders across business, sales, and marketing leadership
- Navigate complexity and drive alignment across global and regional teams
- Build a collaborative, high-performance marketing culture
Success Metrics
- Brand: Market perception, analyst positioning, share of voice.
- Demand: campaign performance, digital engagement, meetings, followups
- Revenue Impact: Marketing-influenced pipeline and deal wins
- ABM: Strategic account engagement and growth, Customer satisfaction score
Reporting Structure
- Dual reporting line:
- Business Head - Technology Business Unit
- Global Head - Industry Marketing
What We’re Looking For
- 13-15+ years of B2B marketing experience in technology / IT services / consulting
- Proven track record of building teams and scaling marketing functions from scratch
- Strong ability to collaborate across multiple marketing teams and drive alignment in a matrix organization
- Strong understanding of global technology ecosystem and Silicon Valley landscape
- Experience working with large enterprise tech clients (ISVs, semiconductor, SaaS, etc.)
- Demonstrated success in ABM, demand generation, and integrated marketing
- Ability to influence senior stakeholders and drive cross-functional alignment
- Strong executive presence, storytelling, and communication skills
- Experience leading global, distributed teams
- Bachelor’s degree required; MBA preferred
TCS Employee Benefits Summary:
Discretionary Annual Incentive.Comprehensive Medical Coverage: Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans.Family Support: Maternal & Parental Leaves.Insurance Options: Auto & Home Insurance, Identity Theft Protection.Convenience & Professional Growth: Commuter Benefits & Certification & Training Reimbursement.Time Off: Vacation, Time Off, Sick Leave & Holidays.Legal & Financial Assistance: Legal Assistance, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing.
Salary Range: $187,633-$253,764 a year
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More Information
Application Details
- Organization DetailsTCS / Tata Consultancy Services
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