Stuttgart Media University

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Since the 1st September 2001, Hochschule der Medien has brought together the combined know-how of the former University of Printing and Media, an educational institution with over 100 years of tradition, and the University of Librarianship and Information whose history reaches back to 1942. With 16 Bachelor's degree programs and 6 Master's degree programs, a part-time MBA, and a doctoral program, Hochschule der Medien covers a broad spectrum of media expertise: from printed media to electronic media, from mass media and media theory to media production, from media design to making media available.
At Hochschule der Medien, students learn in modern lecture theatres and workshops and studios, at printing machines, or behind the camera. Exciting practical projects in the University's laboratories or cooperation with partner companies complement theoretical knowledge and scientific working methods. Initially, the University had two campuses. Since 2014 the University consists of one central campus in Stuttgart Vaihingen with a new faculty building, symbolizing "one media world".
Exchange students can choose from a variety of English-taught Minor Programs. Each Minor is one semester-long set program. Most Minors run every semester and usually consist of 30 ECTS credits. Please note that it is NOT possible to pick and mix courses from different Minors. To be admitted to one of our Minors, we expect students to have a language level of B2 or higher in English (non-native speakers need to include proof of language proficiency in their application documents).
The Minor Program Advertising and Publishing focus on planning, designing, and producing communications in advertising and publishing. It covers the relevant areas on the path from the "first idea, "via visual design, to the production and dissemination of the finished product. With the specializations Analysis & Strategy, Design & Advertising as well as Publishing & Production, students learn about all the phases which are essential in the conception, publishing, and distribution of printed and digital media, including mobile web-apps.
During one semester, students become familiar with the most critical methods in research, analysis, and marketing and will gain insight into market communication strategies and psychology. They become acquainted with the various creative design processes, such as design trends, photography, and interaction design. Additionally, our students are involved in the different publishing and advertising stages - from the selection and production of appropriate contents, their preparation for the most diverse forms of distribution, to duplication and distribution. A parallel practical placement/internship in the printing workshop of the University helps to make the pre-printing, printing, and post-printing processes understandable.
In this way, the path taken for an advertising campaign from conception to a printed poster can be touched, which is positioned in the right location – can be seen vividly. Students will also see how a book is transformed from an idea into a multi-media product that fulfills the needs of a wide variety of readers and users with texts, images, and sound.
Business information is distributed all over a company's ecosystem: from operational enterprise resource planning (ERP) to customer relationship management systems (CRM) towards social media platforms and external open data or market research data warehouse systems. The Minor Program Business Analytics focuses on managing and integrating business information, which is stored in large heterogeneous and distributed information systems.
The Minor Program Games Technology provides a sound introduction to game development's technological facets in theory and practice.
Students will get a brief overview of the history of game development, an introduction to business aspects and the basics of youth protection regulations, and an introduction to games design. They will also obtain profound knowledge about the architecture of game systems and gain an in-depth insight into their components' functionality.
The Minor Program Media Creation & Management allows international students to gain inside knowledge to create and capitalize media. This includes having the idea, putting it into practice with production, and managing the results and finances. If you are interested in different aspects of the media business, if you want to be creative while learning more about operating media services, and to invent new business models – Media Creation & Management is the right program for you.
The Minor Program Visual Communication is available every winter semester with the subject of interface and interaction design. Students will introduce user interfaces, acquire methodological knowledge in user-centered design, design interfaces for desktop or mobile systems, and learn the necessary skills of scripting languages. Lectures in information technology and psychological processes in visual communication between man and machine will extend the state of knowledge.
The program "Mobile Media" is no Minor program. This means that there might occur time conflicts between some of the individual courses listed below. There is, however, the possibility to select additional courses from the area of Language, Culture, and Society if a particular study load needs to be achieved.

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