Comprehensive training, attentive to business realities at both national and international levels. All business activities undertook to pay specific attention to marketing, business management, and communication. Professional aptitudes are required from all their graduates, including responsibility, technical capacity, and work ethics. Necessary personal training aligned with the Dehonian religious congregation's beliefs, which has guided the school since it was founded. Development of the following aptitudes: Critical thinking, creativity, and risk assessment in decision-making. A methodology that respects each student's identity connects academic rigor with real business practices and combines academic study, personal development, and teamwork training.
Mission:
- The training of professionals capable of creating companies and organizations or carrying out in them, with responsibility and efficiency, managerial or technical work, in any hierarchical level and any of the company's areas of activity, impacts the marketing field. Nationally as international.
- The diffusion, both in the Spanish society and in the international society, of a culture of the esteem of ethical values and rationality in the businesses that open communication channels between the academic activity and the company and boost the business vocation of the university students.
- The promotion of scientific, technical, and social research on the company, marketing, and communication promotes projects of the School itself. It provides means of dissemination of thought and research action outside the School in environments National and international.
- Train in technical, managerial, and executive knowledge and skills that provide our students with a foundation of personal authority in their environment professionals capable of working in the business world, their own, and others'.
- Prepare our students to carry out their work responsibly and effectively, regardless of their hierarchical level and in any of the company's areas of activity, affecting the field of Marketing both nationally and internationally.
- Encourage the development of individual talent, whatever it may be, and help identify it in each person, developing people with criteria to be citizens of the world concerning cultures, religions, and gender. We will promote solidarity, generosity, effort, tolerance, critical, global, multicultural thinking, teamwork, and open and honest communication.
- Develop knowledge through scientific, technical, social, and cultural research about the company, Marketing, and communication.
- Disseminate ethical and social values and rationality in business and respect and tolerance for diversity, open channels of communication and collaboration between academic activity and business, and boost university students' business vocation.
- Promote the transformation in the strategic thinking of the company that the Marketing and Digital Economy (and not the use of its tools) is generating in the market by developing and building both concepts to bring them up to the strategic decisions of the companies.
- Facilitate and foster relationships between professionals and Marketing leaders in Spain.
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