Job Posting Title:
Commercial & Marketing Manager – WDW & DCL (Paternity Cover - FTC)Req ID:
10063096Job Description:
Overall Purpose of the Role
Deliver Walt Disney World (WDW) and Disney Cruise Line (DCL) revenue and sales targets through Iberia travel trade partners and develop successful trade relationships that will enable long term growth
Develop and implement an Annual Operating Plan for WDW & DCL with focus on consumer direct and trade marketing
To develop, implement, manage and review creative for trade partner campaigns & support marketing activations for CD channels across WDW & DCL to drive sales / awareness
Work with Head of Marketing, PR and Promotions – Iberia to build and implement year round plans to grow WDW and DCL business
This role will require you to be onsite 4 days a week.
Areas of Responsibility
Responsible for the overall account management of travel trade partners, whilst exploring new opportunities for growth
Define and implement sales and marketing plans with key accounts and execute them in a timely manner.
Responsible for briefing and implementation of all major trade partner marketing campaigns ensuring the development, briefing, co-ordination, sign off, launch & reviews are successfully implemented & are compliant with the Disney Destinations Brand guidelines.
Support in the marketing and translations of the CD business, working with UK team to implement and maximise opportunities.
Work with Head of Marketing, PR and Promotions to deliver core activations to deliver against AOP plans.
Responsible for defining and creating the necessary training collateral and presentations to ensure Iberia travel agents have the latest information, tips, tools and offer details on WDW & DCL
Develop effective sales and marketing opportunities to deliver annual targets.
Achieve set objectives which support the overall strategy of WDW & DCL in Iberia.
Develop and maintain outstanding relationships with customers and trade partners, supporting their needs, goals and priorities.
Be innovative, creative and proactive, leveraging knowledge of travel market to find and implement new opportunities to develop sales and revenue.
Responsible for planning, forecasting and providing input for Annual Operating Plans and revenue targets.
Become an expert on WDW & DCL brands, products and way of working, showcasing Disney values both internally and externally.
Develop strong relationships with the Commercial and Marketing Manager and wider UK central teams ensuring internal coordination and efficient information flow.
Work in coordination with local teams to build a strong relationship with The Walt Disney Company LOB’s to promote and develop synergy actions and business opportunities in conjunction with key trade partners.
Attend and support key travel industry trade shows, workshops, familiarisation trips, ship tours and training events to represent WDW & DCL.
Support other work related tasks and projects when required by the Country Head/UK team
Achieve set objectives which support the overall strategy of WDW & DCL in Iberia
Experience and Professional Qualifications Required
Min. 7-9 years sales and/or marketing experience required
Experience in management required
Iberia market knowledge required
Cruise industry experience required
Proven experience of key account management with track records required
Large matrix organisation experience required.
Experience in building and delivering business and training presentations required
Experience managing budgets desirable
Commercial negotiation required
Strategic planning experience desirable
Ability to proactively collaborate, leverage central efforts and, when appropriate, take direction from matrix partners
Exceptional organizational, project management and communication skills to balance marketing programs across two brands for optimal execution and success
Skills Required
University Degree.
Fluent in English/Spain both verbal and written.
Highly strategic and proven record of commercial negotiations
Ability to maintain a positive environment within the team
Highly motivated and positive ‘Can Do’ attitude
Team player
Ability to multi-task
Regular travel within Iberia
Highly effective communication skills, verbal and written
Highly analytical and results orientated with strong commercial skills
Innovative and creative thinker
Computer literate (word, excel, e-mail and PowerPoint)
Proactive and enthusiastic
Commercial awareness
Innovative and creative thinker
Proven People skills
Analytical and results orientated
Innovative and creative thinker
Exceptional partnering skills as success in role requires effective relationships in GSA and in the UK
Competencies Required
Thinks Strategically
Envisions an inspiring future direction
Develops clear and consistent strategies to achieve the vision
Leverages synergy opportunities across functions and businesses
Makes sound business decisions that balance competing priorities
Examines issues from a broad perspective, considering impact beyond immediate scope
Identifies key business opportunities and challenges
Uses knowledge of the company’s products and services to meet customer needs and financial targets
Stays current on business issues, industry trends, and technology advances
Builds Relationships
Establishes critical external alliances
Engages colleagues across the organization to optimize performance
Manages the needs of diverse stakeholders
Facilitates win-win situations
Resolves conflicts effectively
Interacts well with people who have different backgrounds and work styles
Communicates Effectively
Obtains full engagement through inspiring communications
Provides appropriate rationale and context to drive commitment
Effectively persuades others to support ideas and plans
Tailors messages appropriately to the audience
Invites diverse points of view
Listens and asks questions to ensure understanding
Conveys relevant information in a candid and timely manner
Drives Results
Translates strategy into specific priorities, objectives, and action plans
Develops appropriate metrics to assess business performance
Manages projects, processes and resources to produce desired outcomes
Holds self and others accountable to high performance standards
Achieves high levels of customer satisfaction
Analyses problems effectively and takes action to resolve
Uses technology to facilitate better results
Keeps commitments
Analyses data and information to drive decisions
Inspires Creativity and Innovation
Creates an environment that encourages creative thinking and supports risk taking
Proactively looks for new opportunities
Takes risks and manages them intelligently
Facilitates the exchange of ideas and creation of new ones
Transfers ideas and successes across boundaries
Challenges the status quo
Conceives creative ideas to solve problems or meet objectives
Champions Change
Articulates a compelling business case for change
Leads the change effort from inception to the attainment of desired results
Builds commitment to change
Coaches others through change
Supports new initiatives
Demonstrates flexibility in response to changes
Remains productive despite uncertainty
Exhibits Professional Excellence
Pursues excellence with integrity, passion and courage
Sets a good example for others
Shows consistency in words and actions
Learns from personal and organizational experiences
Strives for self-improvement
Maintains composure under pressure
Earns the trust and respect of colleagues, partners and customers
Treats others with respect
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
Job Posting Segment:
Commercial StrategyJob Posting Primary Business:
Disney Destinations Sales Solutions (WDW)Primary Job Posting Category:
Travel Industry SalesEmployment Type:
Full timePrimary City, State, Region, Postal Code:
Madrid, SpainAlternate City, State, Region, Postal Code:
Date Posted:
2023-10-09More Information
Application Details
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Organization Details
2057 TWDC Iberia S.L ES