COMPLETE Commercial & Marketing Manager – WDW & DCL (Paternity Cover - FTC) - Madrid, Spain

Job Posting Title:

Commercial & Marketing Manager – WDW & DCL (Paternity Cover - FTC)

Req ID:

10063096

Job Description:

Overall Purpose of the Role

• Deliver Walt Disney World (WDW) and Disney Cruise Line (DCL) revenue and sales targets through Iberia travel trade partners and develop successful trade relationships that will enable long term growth

• Develop and implement an Annual Operating Plan for WDW & DCL with focus on consumer direct and trade marketing

• To develop, implement, manage and review creative for trade partner campaigns & support marketing activations for CD channels across WDW & DCL to drive sales / awareness

• Work with Head of Marketing, PR and Promotions – Iberia to build and implement year round plans to grow WDW and DCL business

This role will require you to be onsite 4 days a week.

Areas of Responsibility

• Responsible for the overall account management of travel trade partners, whilst exploring new opportunities for growth

• Define and implement sales and marketing plans with key accounts and execute them in a timely manner.

• Responsible for briefing and implementation of all major trade partner marketing campaigns ensuring the development, briefing, co-ordination, sign off, launch & reviews are successfully implemented & are compliant with the Disney Destinations Brand guidelines.

• Support in the marketing and translations of the CD business, working with UK team to implement and maximise opportunities.

• Work with Head of Marketing, PR and Promotions to deliver core activations to deliver against AOP plans.

• Responsible for defining and creating the necessary training collateral and presentations to ensure Iberia travel agents have the latest information, tips, tools and offer details on WDW & DCL

• Develop effective sales and marketing opportunities to deliver annual targets.

• Achieve set objectives which support the overall strategy of WDW & DCL in Iberia.  

• Develop and maintain outstanding relationships with customers and trade partners, supporting their needs, goals and priorities.

• Be innovative, creative and proactive, leveraging knowledge of travel market to find and implement new opportunities to develop sales and revenue.

• Responsible for planning, forecasting and providing input for Annual Operating Plans and revenue targets.

• Become an expert on WDW & DCL brands, products and way of working, showcasing Disney values both internally and externally.

• Develop strong relationships with the Commercial and Marketing Manager and wider UK central teams ensuring internal coordination and efficient information flow.

• Work in coordination with local teams to build a strong relationship with The Walt Disney Company LOB’s to promote and develop synergy actions and business opportunities in conjunction with key trade partners.

• Attend and support key travel industry trade shows, workshops, familiarisation trips, ship tours and training events to represent WDW & DCL.

• Support other work related tasks and projects when required by the Country Head/UK team

• Achieve set objectives which support the overall strategy of WDW & DCL in Iberia

Experience and Professional Qualifications Required

• Min. 7-9 years sales and/or marketing experience required

• Experience in management required

• Iberia market knowledge required

• Cruise industry experience required

• Proven experience of key account management with track records required

• Large matrix organisation experience required.

• Experience in building and delivering business and training presentations required

• Experience managing budgets desirable

• Commercial negotiation required

• Strategic planning experience desirable

• Ability to proactively collaborate, leverage central efforts and, when appropriate, take direction from matrix partners

• Exceptional organizational, project management and communication skills to balance marketing programs across two brands for optimal execution and success

Skills Required

• University Degree.

• Fluent in English/Spain both verbal and written.

• Highly strategic and proven record of commercial negotiations

• Ability to maintain a positive environment within the team

• Highly motivated and positive ‘Can Do’ attitude

• Team player

• Ability to multi-task

• Regular travel within Iberia

• Highly effective communication skills, verbal and written

• Highly analytical and results orientated with strong commercial skills

• Innovative and creative thinker

• Computer literate (word, excel, e-mail and PowerPoint)

• Proactive and enthusiastic

• Commercial awareness

• Innovative and creative thinker

• Proven People skills

• Analytical and results orientated

• Innovative and creative thinker

• Exceptional partnering skills as success in role requires effective relationships in GSA and in the UK

Competencies Required

Thinks Strategically

• Envisions an inspiring future direction

• Develops clear and consistent strategies to achieve the vision

• Leverages synergy opportunities across functions and businesses

• Makes sound business decisions that balance competing priorities

• Examines issues from a broad perspective, considering impact beyond immediate scope

• Identifies key business opportunities and challenges

• Uses knowledge of the company’s products and services to meet customer needs and financial targets

• Stays current on business issues, industry trends, and technology advances

Builds Relationships

• Establishes critical external alliances

• Engages colleagues across the organization to optimize performance

• Manages the needs of diverse stakeholders

• Facilitates win-win situations

• Resolves conflicts effectively

• Interacts well with people who have different backgrounds and work styles

Communicates Effectively

• Obtains full engagement through inspiring communications

• Provides appropriate rationale and context to drive commitment

• Effectively persuades others to support ideas and plans

• Tailors messages appropriately to the audience

• Invites diverse points of view

• Listens and asks questions to ensure understanding

• Conveys relevant information in a candid and timely manner

Drives Results

• Translates strategy into specific priorities, objectives, and action plans

• Develops appropriate metrics to assess business performance

• Manages projects, processes and resources to produce desired outcomes

• Holds self and others accountable to high performance standards

• Achieves high levels of customer satisfaction

• Analyses problems effectively and takes action to resolve

• Uses technology to facilitate better results

• Keeps commitments

• Analyses data and information to drive decisions

Inspires Creativity and Innovation

• Creates an environment that encourages creative thinking and supports risk taking

• Proactively looks for new opportunities

• Takes risks and manages them intelligently

• Facilitates the exchange of ideas and creation of new ones

• Transfers ideas and successes across boundaries

• Challenges the status quo

• Conceives creative ideas to solve problems or meet objectives

Champions Change

• Articulates a compelling business case for change

• Leads the change effort from inception to the attainment of desired results

• Builds commitment to change

• Coaches others through change

• Supports new initiatives

• Demonstrates flexibility in response to changes

• Remains productive despite uncertainty

Exhibits Professional Excellence

• Pursues excellence with integrity, passion and courage

• Sets a good example for others

• Shows consistency in words and actions

• Learns from personal and organizational experiences

• Strives for self-improvement

• Maintains composure under pressure

• Earns the trust and respect of colleagues, partners and customers

• Treats others with respect

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

Job Posting Segment:

Commercial Strategy

Job Posting Primary Business:

Disney Destinations Sales Solutions (WDW)

Primary Job Posting Category:

Travel Industry Sales

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Madrid, Spain

Alternate City, State, Region, Postal Code:

Date Posted:

2023-10-09