COMPLETE Director, Targeted Marketing and Field Publicity - Burbank, CA, USA

Job Posting Title:

Director, Targeted Marketing and Field Publicity

Req ID:

10065309

Job Description:

Description:

A dedicated, dynamic, and seasoned director is needed for the Global Publicity team This is a fast-paced, multi-faceted position that requires creativity, improvisation, organization, and communication at a very high level. This leadership role will oversee and manage the Targeted Marketing and Field Publicity team according to VP’s strategic PR priorities, aligned with Company’s evolving business objectives.  This position may require some non-traditional working hours (early morning/weekends), light travel and on field level work at events, including premieres, screenings & junket.

Job Responsibilities: 

• Daily management of mainstream agencies x35 markets and daily coordination with Sr. Publicist.

• Communication of global strategy and creation of field campaign directives and distribution to agencies

• Collaborate with regional agencies to build out film + streaming marketing/PR campaigns and execute based on approved budgets.

• Create and regulate campaign budgets (inclusive of hired agencies, festivals, conventions + special projects)

• Field TV/Print/Online Press management in tandem with Senior Publicist 

• Ensure embargoes are shared with all agencies.

• Direct regional film festival participation alongside Vice President 

• Lead weekly agency calls.

• Help drive agenda and discussion points for internal team meetings and agency calls/meetings.

• Responsible for creating field/targeted overall Highlight reports in partnership with Sr and Jr Publicists on team on behalf all campaigns and submit to VP for review & distribution.

• Oversee annual previews, BFCA lists, regional media releases in tandem with Sr. Publicist.

• Create and maintain direct contacts with high-impact entities such as SXSW, Experiential Agencies, etc.

• Direct tastemaker programs, exclusive partnerships, and marketing installations

• Oversee and guide radio promotions, college programs and screening programs (Critic/Press, Promo, WOM)

• Liaise with internal digital teams and press team.

• Maintain relationships with Synergy, Digital, Promotions, Cinema Partnerships, Media departments.

• Manage staffing and run of show documents for events. 

• Regional PA Tour Planning and Execution

Requirements:

• 7+ years’ experience in the entertainment industry, in theatrical and/or streaming publicity, and must have field publicity experience

• Working knowledge of Microsoft-based software: Outlook, Word, Excel, and PowerPoint Strong organization and communication skills are required to interface effectively with internal and external parties.

• Experience interfacing with high level executives and filmmakers

The hiring range for this position in California is $139,742 to $180,842 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Job Posting Segment:

Marketing-PR

Job Posting Primary Business:

Marketing - PR

Primary Job Posting Category:

Publicity Film/TV/Streaming

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Burbank, CA, USA

Alternate City, State, Region, Postal Code:

Date Posted:

2023-10-07