BSA Analyst with Marketing exp
•Systems and Data Analyst with 8+ years of experience in Banking, Finance, and IoT domains, specializing in requirements gathering, system design, functional analysis, implementation, and testing of enterprise
applications and data-driven systems.
•Demonstrated expertise in analyzing business objectives, translating stakeholder needs into functional and technical specifications, and designing system solutions aligned with organizational goals.
•Skilled in conducting system feasibility studies, evaluating existing systems, and recommending enhancements to improve efficiency, scalability, and user experience.
•Adept at data modeling, SQL development, and working with major RDBMS platforms such as Oracle, SQL Server, and PostgreSQL for backend system design and validation.
•Experienced in integrating and migrating data across systems, ensuring consistency, integrity, and accuracy through robust data validation and profiling practices.
•Strong background in BI and reporting tools such as Power BI, Tableau, and Google Analytics for translating system data into actionable business insights.
•Collaborated with cross-functional teams to define and document system requirements, ensuring alignment between business stakeholders, development teams, and QA.
•Supported system implementations by coordinating testing, training end-users, managing change requests, and facilitating smooth transitions to new technologies.
•Applied project management principles to track deliverables, timelines, and budgets, ensuring successful deployment of system solutions.
•Proficient in Excel-based data analysis, including advanced functions (VLOOKUP, INDEX/MATCH, Pivot Tables, Macros) for data validation and reporting.
•Experienced in creating technical documentation, including user manuals, system workflows, data dictionaries, and process guides.
•Strong ability to communicate technical concepts to non-technical users and recommend system and process improvements based on analytical findings.
•Skilled in identifying system anomalies, conducting root-cause analysis, and implementing corrective actions to optimize performance and data reliability.
•Proven ability to manage multiple high-visibility projects in a cross-functional, Agile/Scrum environment, ensuring quality delivery under tight deadlines.
•Design and implemented end-to-end system integrations across multiple marketing and data platforms (e.g., Marketo, BlueConic CDP, Splash, CRM, Oracle, EDW) to enable seamless automation and data consistency.
•Serve as a Subject Matter Expert (SME) for marketing technology systems, advising on architecture, integrations, and process improvements.
•Participated as a key member of the Architecture Board, contributing to the development of Data Integration and Attribute Mapp ing (DIAM) frameworks for cross-platform system integration.
•Lead the Marketo–LinkedIn data integration project, overseeing system design, data flow mapping, testing, and deployment for enhanced lead management capabilities.
•Conduct data and system quality assessments across billions of records, identifying gaps, anomalies, and inconsistencies, and implemented automated Python-based validation scripts.
•Support the management and optimization of the MarTech Stack, defining KPIs and monitoring system performance against industry benchmarks.
•Design and maintained dashboards and reports using Tableau, Power BI, and Python visualization tools to support business decision-making and monitor system health.
Salary Range- $90,000-$100,000 a year
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Application Details
- Organization DetailsTCS / Tata Consultancy Services
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