COMPLETE Marketing Manager, Amazon Fresh Grocery - Seattle

Job Description

Interested in working on an innovative and high-impact business that is changing the way customers think about grocery? We’re seeking an exceptionally talented multi-channel marketer to launch and innovate our Omnichannel Marketing and Site Merchandising strategy for our Pantry categories through multi-channel campaigns to drive customer adoption and engagement. The ideal candidate is data-driven self-starter who can utilize strong analytical skills to test, learn, and iterate on marketing tactics. The candidate should be able to apply excellent business judgment to deliver results in a rapidly evolving environment.

The Marketing Manager will work closely with internal and external partners to conceive and propose customer-facing strategies and concepts. Marketing Managers will also own guiding these projects to completion to hit customer, revenue, and profitability goals. This will include creating campaign experiment frameworks, analyzing results, and structuring scalable campaigns across Amazon-owned channels. You will own omnichannel campaigns end-to-end for the Frozen categories and vendor set, analyze performance, and iterate to enhance the customer experience. This role is inherently cross-functional, working closely with external partners, central marketing teams, selection, vendor manager, instock managers, product, and executive teams.

Open to the following locations: Seattle, WA; New York, NY; Nashville, TN; Arlington, VA

Key job responsibilities
· Develop, execute, and optimize an end-to-end marketing strategy for the Frozen product categories and vendor portfolios including omnichannel merchandising placements, promotional strategy, and product assortment.
· Work closely with vendor management and instock management teams to meet business priorities.
· Develop and integrate a go-to-market category strategy into the overall Amazon Fresh Strategy.
· Drive experiments to continuously improve efficacy and efficiency of site merchandising tactics
· Develop data-driven customer insights using raw data sources that are actionable and impactful
· Support in-depth business reviews and present results and insights to key stakeholders and external partners
· Earn trust at all levels through excellent communication and collaboration
· Prioritize effectively in a quickly changing and ambiguous environment

We are open to hiring candidates to work out of one of the following locations:

Arlington, VA, USA | Nashville, TN, USA | New York, NY, USA | Seattle, WA, USA

Basic Qualifications:

- 5+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Ability to manage multiple simultaneous projects requiring frequent communication, organization/time management and problem solving skills

Preferred Qualifications:

- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
- Experience building, executing and scaling cross-functional marketing programs
- Experience with A/B testing, especially around audience segmentation and targeting

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $64,500/year in our lowest geographic market up to $155,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.