COMPLETE Marketing Architect Engineering Lead

Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities
At IBM, the role of marketing technology is to connect our data systems to communications that engage prospects & existing clients - on the right channel at the right time. Our team oversees the programs and internal platforms that enable this and partners with marketing, sales, and analytics to plan and iterate on them.
If YOU…
Are a passionate technology professional who enjoys solving complex puzzles?
Pride yourself on being a quick learner.
Are comfortable with ambiguity.
Understand business challenges and can develop long-term, sustainable technical solutions.
Have a passion for learning and applying new technologies.
Enjoy working in a fast-paced, agile environment.
Enjoy mentoring others and driving adoption of new technologies and design patterns.
Have an Agile mindset and are value-focused and guided by the Lean-Agile principles.
Have the courage to say what needs to be said in a respectful and tactful way, even if it’s not what people want to hear.
Have the desire to be a lifelong learner, enjoy sharing your knowledge by coaching others, and enable others to continuously improve through mentorship.
Above all, measure your own success by the success of your team and the satisfaction of our users.
Then, the Marketing Technology Platform group is the place for you!

This role will oversee the architecture and implementation of the technology infrastructure to support marketing, communications & citizenship activities for a designated Content tools portfolio. Ensures the effective running, availability, and integration of components and sub-platforms. Provides subject matter expertise on the various components and advises integrated learning experts, content creators, and deployment leads on how to optimally use and leverage the platforms under their purview. From a technical perspective, evaluates and recommends the IBM and 3rd party components which best support solutions for business priorities. Builds strong relationships with technical leaders responsible for various infrastructure elements & fosters cooperation and collaboration across the extended team. This role will be managing a team of engineers focused on IBM’s Content platforms and how they will be integrated with other systems up/down stream to support content reuse and performance metrics.

Responsibilities:
• Build, test, deploy and maintain marketing content platforms which support the content supply chain mission within the Martech team
• Provide the technical subject matter expertise required to guide colleagues on how best to leverage the various components of the platforms
• Instrument the content platforms to extract meaningful metrics to inform our marketing priorities, plans, and activities. For example, implement metrics to reflect content use and effectiveness by role, business unit and market/geo.
• Grow mutually beneficial relationships with technical leaders across the IBM engineering community, particularly in key components of the content supply chain infrastructure (eg. Learning & Knowledge paltforms, CMSs, etc). Stay abreast of plans and issues pertaining to these components and take advantage of opportunities as well as mitigate risks when they arise.
• Build community with technical leads of related tool sets with an eye to collaboration, consolidation, and sharing of best practices. Know the direction and actions that the CIO is taking with regards to the technology infrastructure; recommend adjustments and actions as necessary.
• Periodically evaluate and recommend alternative components and platforms to stay at the cutting edge of technology and provide the capabilities that the enablement team needs.

Required Technical and Professional Expertise
• 5 years of experience in a technical leadership role
• Experience managing a team of engineers, whether on a project basis or direct HR oversight
• Experience with content management, publishing, CRM, and/or learning (LMS) systems
• HTML, CSS, Javascript, and any scripting language (Ruby, Python, Java, etc)
• Experience building and deploying integrated learning solutions such as chatbots, guided learning, etc.

Preferred Technical and Professional Expertise
• Cognitive engineering
• Experience with AEM, video tooling, and creative workflows
• Working knowledge of the content creation process
• Familiarity with metadata & taxonomies