Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your Role and Responsibilities
Required Technical and Professional Expertise
•• 4+ years relevant work experience, including experience in a data-driven technology business or company with a sophisticated data stack
• Technically skilled to work with complex datasets using SQL/R/Python or other query tools to process and analyze data
• Experience with Cognos / Tableau / Dundas or other data visualization tools to facilitate flexible analysis of business performance and associated root causes
• Deep critical thinking skills and curiosity to pursue open-ended problems via data
• Strong presentation skills and ability to effectively communicate complicated analyses to non-technical employees and leadership
• Business acumen with the ability to develop data-driven business recommendations
• Experience with leading and guiding analyst and overseeing an analytics team
• Demonstrated ability to multitask and prioritize with a proven ability to meet tight deadlines
Preferred Technical and Professional Expertise
Solid understanding of statistics and other data science techniques a plus
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your Role and Responsibilities
Data powers the insights companies use to transform the way they work. Do you enjoy analyzing data to push marketers to take actions that improve their performance and create more demand? Do you have proven experience finding actionable insights in large data sets that lead to measurable business results?
The Product Led Growth team is highly skilled and dedicated cross functional team with the mission to improve performance for a small subset of IBM’s products. As a Lead Product Data Analyst within Product Led Growth, you will work on the cross functional demand team for a specific product/s and work closely with business stakeholders, product managers, and sellers. You will be responsible for providing data driven recommendations using analytical insights and helping set the strategy to achieve the growth KPIs for your product. As well on top of being a part of PLG cross functional team, you will oversee of 2-4 senior product data analyst managing their day-to-day work, providing guidance and coaching on analytics skill sets, and helping remove blockers.
You will get exposure to all aspects of marketing and demand, from early-stage audience targeting via paid media investment, to capturing demand through our web presence, to response to lead management and sales analytics.
In this role, you will have the opportunity to focus on synthesizing and applying analytic insights during the execution phase to improve performance for a specific product as well as guiding and mentor data analyst on the team. Your responsibilities will include, but aren’t limited to:
• Perform quantitative analyses to evaluate the impact of marketing activities on-demand generation, including pipeline, revenue, content engagement, media spend optimization, routing, channel performance, lead conversion, pipeline yield and ROI, and other key strategic levers
• Utilize proprietary and external data to understand IBM’s target audience segmentation and create recommendations for improving the user experience at all stages of the journey
• Establish objectives and measure performance to detect performance shifts and increase marketing effectiveness
• Develop and present data-driven optimization recommendations via dashboards, reports, and ad hoc analyses
• Manage the day to day work of 2-4 senior product analyst, giving guidance and coaching on their analytics skill set
• Finding ways to standardize and scale the analytics work across the analyst you are guiding
• Communicate insights to team members, other marketing groups, and IBM leadership
The Product Led Growth team is highly skilled and dedicated cross functional team with the mission to improve performance for a small subset of IBM’s products. As a Lead Product Data Analyst within Product Led Growth, you will work on the cross functional demand team for a specific product/s and work closely with business stakeholders, product managers, and sellers. You will be responsible for providing data driven recommendations using analytical insights and helping set the strategy to achieve the growth KPIs for your product. As well on top of being a part of PLG cross functional team, you will oversee of 2-4 senior product data analyst managing their day-to-day work, providing guidance and coaching on analytics skill sets, and helping remove blockers.
You will get exposure to all aspects of marketing and demand, from early-stage audience targeting via paid media investment, to capturing demand through our web presence, to response to lead management and sales analytics.
In this role, you will have the opportunity to focus on synthesizing and applying analytic insights during the execution phase to improve performance for a specific product as well as guiding and mentor data analyst on the team. Your responsibilities will include, but aren’t limited to:
• Perform quantitative analyses to evaluate the impact of marketing activities on-demand generation, including pipeline, revenue, content engagement, media spend optimization, routing, channel performance, lead conversion, pipeline yield and ROI, and other key strategic levers
• Utilize proprietary and external data to understand IBM’s target audience segmentation and create recommendations for improving the user experience at all stages of the journey
• Establish objectives and measure performance to detect performance shifts and increase marketing effectiveness
• Develop and present data-driven optimization recommendations via dashboards, reports, and ad hoc analyses
• Manage the day to day work of 2-4 senior product analyst, giving guidance and coaching on their analytics skill set
• Finding ways to standardize and scale the analytics work across the analyst you are guiding
• Communicate insights to team members, other marketing groups, and IBM leadership
Required Technical and Professional Expertise
•• 4+ years relevant work experience, including experience in a data-driven technology business or company with a sophisticated data stack
• Technically skilled to work with complex datasets using SQL/R/Python or other query tools to process and analyze data
• Experience with Cognos / Tableau / Dundas or other data visualization tools to facilitate flexible analysis of business performance and associated root causes
• Deep critical thinking skills and curiosity to pursue open-ended problems via data
• Strong presentation skills and ability to effectively communicate complicated analyses to non-technical employees and leadership
• Business acumen with the ability to develop data-driven business recommendations
• Experience with leading and guiding analyst and overseeing an analytics team
• Demonstrated ability to multitask and prioritize with a proven ability to meet tight deadlines
Preferred Technical and Professional Expertise
Solid understanding of statistics and other data science techniques a plus
More Information
Application Details
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Organization Details
IBM RO
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