COMPLETE Senior Analyst, Marketing Data Operations

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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

Description:

Salesforce is seeking an experienced Senior Database Analyst to support our global Database Health function. You will be a key member of the Data Strategy & Governance team with a proven track record in advanced data management, including data enrichment, acquisition, quality control and third-party vendor management. To ensure we have the best possible data to support the needs of Sales and Marketing you will develop deep insights on the current state of our universe and devise short to long-term strategies to improve quality as well as coverage. Operational efficiency and ROI are integral considerations in every aspect of this role. You will be part of a fast-moving, passionate team that supports demand generation activities with industry leading data solutions.

Responsibilities include:

• Data enrichment and validation at scale, working with a portfolio of third-party vendors

• Managing and tracking data quality across multiple internal systems

• Onboarding of new vendors and data sources to grow our portfolio

• Data Operations including tagging, campaign management, report/dashboard builds

• Stakeholder management for intake requests

• Regular reporting on current data health and database trends and changes

 

Experience:

• 5+ years of data analyst experience

• Proficient in using Salesforce CRM or similar platforms

• Proven track record of driving results and building effective relationships with stakeholders

• Demonstrated ability to learn quickly, manage projects and drive/achieve results

• Experience auditing and monitoring data to proactively identify and address potential issues

• Ability to model, analyze, prioritize and improve processes using data driven decisions

• Deep understanding of our foundational data structures including Companies, Accounts, Contacts, Leads, Opportunities, Activities and beyond

• Experience analysing large-scale customer databases and evaluating results of marketing campaigns

• Experience working in a dispersed global marketing organisation

Qualifications/Skills:

• Strong project management skills, including attention to detail and effective organization

• Ability to multitask effortlessly and manage competing priorities under demanding deadlines

• Data focused and analytical with attention to detail and accuracy

• High energy with the ability to work well under pressure and tight deadlines

• Excel, Powerpoint, DemandTools, Dataloader, Alteryx, SQL and other data management software

• Good verbal and written communication skills

• Experience in developing reports in Tableau or similar enterprise reporting reporting tools

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