COMPLETE Senior Marketing Manager, Alexa Smart Home - Seattle

Job Description

We’re looking for a Sr. Marketing Manager to join our lifecycle marketing team to run top-of-funnel awareness and product education programs. You will scale and optimize proven marketing channels while also contribute to a culture of experimentation and learning. You revel in creative development and can draw from past experiences developing copy and visuals, either yourself or guiding agency partners. You will be responsible for curating and building long lasting relationships with content creators (“influencers”) that meet the business needs of Alexa Smart Home and our partners. You will define the influencer marketing strategy and develop scalable processes around Influencer campaign management, while ensuring our content creators drive brand awareness and consideration. You will also be expected to build relationships with external partner stakeholders as well as the influencers that we have chosen to work with, to not only grow our own business goals but to also foster authentic growth and collaboration within their own communities.

The content you create must tell relatable, authentic stories that bring Alexa + smart home features to life, and inspires new customers adoption and existing customer expansion. You know how to be scrappy but can also operate as part of a larger team and business. You will have a larger view of our influencer campaigns and media landscape as a whole, but also able to keep track of all of the details around asset management and data gathering. The role requires "outside the box" thinking balanced with a strong customer, operational, and creative focus. This includes new ways of thinking about marketing measures and how to link your campaigns to key output measures like sales and engagement. And while you are not a measurement expert, you have a curiosity for analytics and are willing to roll up your sleeves to create new measurement capability and influence others in this space.

Key job responsibilities
Our homes are an important part of our daily experiences, now more than ever. They are where life happens, where we grow up, where we laugh, bond and feel safe and secure. Smart homes help make our lives easier, safer and more entertaining. You can be part of the team that delivers that value to our customers, and in doing so you can shape the future of the smart home. Join a rapidly growing team filled with opportunity to both deliver on new ideas as well as scale your impact. You will be part of a team that embraces calculated risk taking, moves fast to bring value to customers and has fun together while doing so.

We are open to hiring candidates to work out of one of the following locations:

Seattle, WA, USA | Sumner, WA, USA

Basic Qualifications:

- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Experience using Microsoft Excel to manipulate and analyze data

Preferred Qualifications:

- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
- Comfortable with data, experimentation and analytical rigor.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.