COMPLETE Senior Commercial Research Analyst (12 months FTC) - London, United Kingdom

Job Posting Title:

Senior Commercial Research Analyst (12 months FTC)

Req ID:

10064548

Job Description:

Contract Type

12 month fixed term

Location

Hammersmith – London

Overall Purpose of the Role

Summary of the role – overall role contribution to team, department and organisation

• The award-winning Disney InsightWorks team is looking for a commercial research analyst to work on the sub-brand National Geographic InsightWorks, providing insights and analytics for one of the most historic brands of all time.

• Join our team to work across National Geographic's brand sales and partnerships. This role involves working with our advertising partners to ensure that they engage with our audiences in the most relevant and authentic way. You will be the voice of the consumer, from pitch work through to partner campaign evaluation. Using behavioural science and social analytics, this multifaceted role plays a crucial part in creating meaningful and effective advertising campaigns.

Areas of Responsibility

Key elements and required results of the role

• Responding to briefs and pitch work, using our research tools to create the most compelling insights for National Geographic's advertising sales team.

• An expert in the audience and media of National Geographic, with in-depth knowledge of viewership across the entire National Geographic ecosystem: TV, Social, Digital, and Print.

• Monitor engagement with National Geographic across the entire media ecosystem using a variety of tools, including but not limited to Barb, Brandwatch, Tubular, Adobe, and NRS.

• Be a category expert on key National Geographic categories such as travel and luxury.

• Be a topic expert and have an interest in key National Geographic topics such as exploration and the natural world.

• Produce "Thought Leadership" reports and present them to clients.

• Manage from scripting to presenting client campaign evaluation research. Working with the   manager on the team, you will plan and implement research evaluation campaigns for key clients.

• Where needed, provide commercial insight support for other brands, such as Disney+, ESPN, or studio brands like Marvel or Pixar.

Areas of Accountability (Strategic Impact, Financial, Management, Relationships)

Who is the individual accountable to, what are they accountable for and what if any budget responsibility do they have

• This role sits within the commercial research team for TWDC EMEA. The team works across all TWDC brands, providing research and support for commercial advertising sales and partnerships. These include but are not limited to: National Geographic; ESPN; Marvel; Star Wars; Pixar; Disney; and Disney+. The team is responsible for supporting the sales teams across Europe and globally in driving revenue and value for TWDC.

• The role will primarily focus on National Geographic from a UK, EMEA, and global level.

• The role is the main dedicated National Geographic resource within the team and, as such, offers a wide scope of influence across stakeholders both internally and externally.

• Supporting briefs and research projects plays a key role in the relationship with our most important clients.

Experience and Professional Qualifications Required

Experience, Qualifications and People Management experience

• Experience managing media effectiveness research projects, including scripting questionnaires and conducting data analysis.

• Experienced and comfortable presenting research findings in an engaging and storytelling-led manner.

• Experience in dealing with a large amount of data across digital and social media.

• Experience in quantitative analysis.

• Desired: Experience in statistical software such as Alteryx, Tableau, and Adobe.

• Experience working with data from the media landscape, preferably across digital and social.

• The role requires a curious and innovative thinker who can approach tasks from different perspectives.

• Since large amounts of data are involved, an eye for detail will be essential.

• Commercial acumen is essential – the ability to turn data into insights in an interesting and engaging way.

• Comfortable working on projects independently.

• Able to manage and prioritize multiple deadlines simultaneously in a fast-paced environment.

Competencies Required

Highlighting the key competencies required for each role

Inspires Creativity and Innovation

• Facilitates the exchange of ideas and creation of new ones.

• Challenges the status quo.

• Conceives creative ideas to solve problems or meet objectives.

Communicates Effectively

• Obtains full engagement through inspiring communications.

• Provides appropriate rationale and context to drive commitment.

• Tailors messages appropriately to the audience.

• Listens and asks questions to ensure understanding.

Drives Results

• Manages projects, processes and resources to produce desired outcomes.

• Holds self and others accountable to high performance standards.

• Achieves high levels of customer satisfaction.

• Analysis problems effectively and takes action to resolve.

Exhibits Professional Excellence

• Pursues excellence with integrity, passion and courage.

• Shows consistency in words and actions.

• Strives for self-improvement.

• Maintains composure under pressure.

• Treats others with respect

Please note; this person needs to be in our Hammersmith offices 4 days a week

Job Posting Segment:

Networks & Ad Sales (EMEA)

Job Posting Primary Business:

Networks (EMEA)

Primary Job Posting Category:

Research & Development

Employment Type:

Full time

Primary City, State, Region, Postal Code:

London, United Kingdom

Alternate City, State, Region, Postal Code:

Date Posted:

2023-10-09