COMPLETE Social Media & Content Marketing Manager

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Job Category

Marketing & Communications

 

Job Details

About Salesforce

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Position Overview
We are seeking a highly creative and strategic Social Media and Content lead to join our team. The ideal candidate is passionate about crafting engaging content for campaigns, as well as, organic social, staying ahead of social media trends, and driving brand awareness through innovative strategies. In this role, you will be responsible for developing and executing comprehensive social media and content plans, managing various social media platforms, creating captivating campaign content, and analyzing performance metrics to optimize our online presence. You will also be responsible for building out key content assets to support campaigns. This role also includes campaign content creation and review that includes localization HQ produced assets, as well as building out new Asia Pacific content in the region.

Key Responsibilities:

Content Strategy and Planning:

• Develop and implement a comprehensive content strategy aligned with the region’s social media and campaign goals, target audience, and brand identity.

• Build a content calendar that outlines a consistent posting schedule across multiple social media platforms.

• Social Media Management:

• Lead and monitor all company social media accounts, including but not limited to Instagram, LinkedIn, and other emerging platforms.

• Generate, edit, publish, and share engaging content (e.g., text, images, videos) that resonates with the target audience.

Audience Engagement:

• Develop and implement strategies to grow Salesforce's social media following and enhance user engagement.

• Supporting social media activations at strategic events such as Dreamforce and World Tour.

Campaign Content Creation:

• Collaborate with internal teams to ensure campaign content aligns with broader marketing objectives and messaging.

• Produce high-quality, original, and visually appealing content (including graphics, videos, and written pieces) that aligns with brand messaging and resonates with the target audience.

• Review of HQ produced content with an APAC lens and SEO application for recommendations of best assets to be localized and leveraged in region

• Collaborate with internal teams, creative professionals, and external partners to build compelling content.

Analytics and Reporting:

• Monitor social media metrics, and campaign assets performance using analytics tools to track key performance indicators (KPIs) such as reach, engagement, conversation rates and Content Performance Scores.

• Analyze data to derive insights, identify trends, and make informed adjustments to the content strategy as needed.

Teamwork:

• Work closely with regional, global marketing, design, and other cross-functional teams to ensure content aligns with overall marketing campaigns and messaging.

• Provide input into broader marketing strategies based on social media insights.

Agency Management:

• Collaborate closely with agencies to align their efforts with the company's strategic objectives, ensuring that campaigns are executed optimally and in line with brand guidelines.

• Facilitate regular meetings, performance reviews, and feedback sessions with agencies to ensure clear communication, mutual understanding of goals, and continuous improvement.

Trend Awareness:

• Stay up-to-date with the latest trends, technologies, and best practices in social media, content marketing, and digital communications.

• Continuously seek opportunities to innovate and improve online presence.

Desired Experience

• Proven experience as a Social Media Manager, Content Strategist, or similar role.

• Proficiency in using social media management tools, analytics platforms, and content creation software.

• Strong understanding of various social media platforms, their respective audiences, and best practices for engagement.

• Excellent written and verbal communication skills, with a keen eye for detail and creative flair.

• Ability to think strategically and develop content that aligns with business goals.

• Analytical mindset with the ability to interpret data and make data-driven decisions.

• Familiarity with SEO principles and how they apply to content creation.

• Outstanding organisational and multitasking abilities.

• Portfolio showcasing previous successful social media campaigns and content projects is a plus.

Join our team and help us craft a vibrant online presence that resonates with our audience, drives engagement, and boosts brand visibility. If you are a strategic problem solver with a passion for crafting compelling content, including campaign content, we'd love to hear from you!

 

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