COMPLETE Principal Product Marketing Manager - San Francisco

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

 

As a Principal Product Marketing Manager, you will play a critical role in deepening and scaling Adobe Stock's go-to-market strategies. You will work on business growth opportunities and define priorities for our core customer segment. As a marketer, you have a customer-centric approach, are data driven, and have a love for crafting customer experiences. The ideal candidate will be passionate about customers, exude ownership of the business and be able to demonstrate ability to influence in a matrixed environment.

What you’ll do

• Own the overall go-to-market strategy and success of the core business of Adobe Stock and International markets.
• Partner closely with product management on setting category and product strategy, as well as influence and refine short and long-term product roadmap
• Develop deep knowledge of the business and be the expert in market trends, competitive landscape, and market growth drivers
• Be a powerful storyteller with expertise on customer empathy, motivations, and pain points.
• Define the critical metrics for measuring success across core Adobe Stock product marketing activities
• Lead cross-functionally to deliver on key success factors across all aspects of the GTM Strategy

Define a clear vision for the business and GTM strategy required to win in among growth drivers. This includes:

• TAM, market share, competitive assessment
• Target audience definition and priorities, customer needs
• Growth levers across product, GTM, geos, partnerships
• Pricing & Packaging
• Marketing strategy
• Value proposition and messaging
• Distribution strategies including partnerships and ecosystem
• Engagement strategy

Requirements

• BA/BS degree preferred OR 10+ years of proven experience in product marketing, or go-to-market experience on a successful offering.
• Experience with Marketing strategy, Pricing and Packaging.
• Ambitious, self-starter with a positive, upbeat demeanor. Problem solver who can identify and set short and long term strategic priorities
• Strong project management skills including conceptualization, driving alignment, planning resources, handling deadlines and objectives, delivering analysis and recommendations
• Creative and nimble. You think on your feet, try new approaches and are willing to learn from your mistakes. You have the perseverance without the ego.
• Confident communicator. Ability to effectively communicate priorities and sophisticated ideas as well as influence across partners and organizations.
• Analytical orientation. Excellent at both quantitative and qualitative analysis, with consistent track record to creatively problem-solve with a bias for action

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $143,200 -- $236,600 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
 

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.

Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.