COMPLETE Senior Director, Frame.io Marketing - New York

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

 

The Opportunity  

Frame.io enables next generation creative collaboration through one centralized hub; allowing customers to share media, track feedback, and streamline their workflow from anywhere in the world. We are looking for a Senior Director of Marketing to provide strategic and operational leadership for our marketing organization. Frame.io Marketing spans across Product Marketing, Growth, Brand, Content, Program Management, and Video Production. Reporting directly to the VP of Frame.io, this leader will work to elevate the Frame.io brand and drive strategy, planning and execution across Frame.io Marketing.

 

What you’ll do

• Develop and lead a team of outstanding marketers to ensure the success and adoption of Frame.io across new and existing markets

• Deeply understand our customers and Frame.io’s mission. Translate our roadmap into a data-driven integrated marketing strategy to drive pipeline and revenue for our teams

• Build and lead a marketing team concentrating in product marketing, content, and enablement strategies to ensure the right messages are being delivered at the right time

• Partner with revenue teams to enable go-to-market and ensure we meet our business objectives

• Identify and streamline demand generation vision and spearhead all functions to carry out innovative marketing strategies to exceed growth goals

• Measure the impact of marketing initiatives and communicate results with leadership and cross-functional partners

• Build and own the strategy and roadmap for new market expansion to drive growth and reach customer acquisition goals.

• Work to enhance Frame.io’s competitive differentiation in our market, and directly contribute to expansion of TAM over the next 3-5 years

• Pursue non-traditional Marketing approaches to creatively optimize Frame.io’s reach

• Continuously iterate with a data-driven approach: leverage customer feedback, market research, A/B testing, focus groups, etc

What you'll need to succeed

• Proven experience in full stack marketing leadership at an enterprise SaaS organization

• A minimum of ten years of marketing experience

• Deep experience in demand generation and driving ARR growth

• Expert ability to influence and partner with GTM and product stakeholders

• Passionate about top notch design and branding

• Inherently collaborative nature and bias toward partnership. Demonstrated experience working in a matrix environment at scale

• A sense of urgency and the ability to act quickly and decisively

At Adobe, you will be immersed in an exceptional work environment that is recognized around the world! You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is an equal opportunity employer. We hire hard working individuals, regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status. We know that when our employees feel appreciated and included, they can be more creative, innovative and successful. This is what it means to be Adobe For All. Learn more about our vision here.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $161,500 -- $352,900 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
 

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Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.