COMPLETE Industry Portfolio Marketing Manager - McLean

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

 

DX Portfolio Marketing Manager

As Adobe's portfolio of digital experience (DX) & customer experience management (CXM) technology grows, the DX Portfolio Marketing team is also growing to keep up! Tasked with empowering a global cross-functional marketing ecosystem with strategic guidance, our team plays a crucial role in the development, execution, and optimization of the integrated marketing efforts that drive revenue for the Adobe Experience Cloud business world-wide. The marketing ecosystem relies on our team to ensure marketing programs are aligned to a unified strategy and reflect the latest on audience insights, performance analysis, product roadmap and value prop adjustments, to name a few. It's an exciting time to be joining the DX Marketing organization, as we set our sights on accelerating our already notable growth trajectory, over the coming years.

What you'll do

• Each Portfolio Marketer on the team is responsible for: Proactively staying current with (a) the latest industry trends & audience insights (b) internal shifts to roadmaps, priorities, value props (c) feedback from marketing & sales ecosystems
• Bridge the gap between strategy and execution, by synthesizing industry needs to deliver campaign strategies that provide clarity, focus, and insight to functionally specialized marketing teams
• Diagnosing issues and prescribing corrective actions, through a deep understanding marketing and revenue generation, from awareness to bookings and retention
• Helping the ecosystem bring the DX portfolio's value prop to life, through engaging storytelling, messaging, and content across the multitude of marketing & sales channels that make up the DX customer journey

What you need to succeed

• 5+ years' experience in marketing strategy or equivalent practical experience.
• MBA preferred
• Experience with Public Sector (Government) required
• A proven understanding of the demand engine – tactics, channels, and how the engine activates content to support GTM needs
• Experience conducting performance analysis to diagnose root causes to any pipeline, bookings, and renewal issues, and creating action plans to remedy.
• Flexible mindset. The ability to adjust to fast-paced changes in the market, marketing/sales organization, and/or Adobe priorities
• Storytelling and messaging expertise. Bringing a technical topic to life in an engaging way that resonates with the audience in partnership with content strategists
• Empathy for prospects & customers. Advocating for their needs & challenges as different elements of the marketing plan are designed and launched.
• An ability to build and maintain relationships across the organization to act as an educator, collaborator, and trusted partner
• Excellent communication, prioritization, and problem solving skills. Ability to synthesize diverse inputs and drive the ecosystem's attention to what matters most

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $100,100 -- $200,200 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

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