COMPLETE Campaign Manager - Bangalore

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Job Posting Title : Campaign Manager - Adobe Advertising

Summary :

Responsible for high-level relationship management and acts as client liaison during delivery of a professional services engagement or an outsourced solution. Strategically focused and responsible for client satisfaction, maintaining client communication, and the overall management of the client relationship. Works to grow the client relationship by identifying new business opportunities. Works with delivery team to execute on contract terms and conditions and to ensure on-time delivery of projects that support the client’s business.

The Opportunity

As Campaign Manager you will be proficient in planning, launching, optimizing, troubleshooting, and analyzing Display & Video advertising campaigns in the platform. This knowledge will be used to support our internal client teams in building successful relationships with the top tier brands and advertisers of the world.

What you'll Do

• Executes day to day production tasks (campaign set up, launch, tracking & optimization)
• Completes QA and all production procedures accurately
• Analyzes performance metrics and proactively optimizes campaigns to increase performance
• Identifies trends in data to drive optimization strategies
• Runs campaign calendar, trafficking assets, screenshots, billing, and related pre/post-launch processes
• Chip into company initiatives, processes, and roll-outs
• Business Reporting
• Creative & Display optimization
• Budget confirmation and benefit simulation curves
• Pre-launch builds along with Domain blocking
• Campaign builds and audits

What you need to succeed

Technical Skills

• Intermediate to Advanced Microsoft Excel skills. More specifically, it will be important to have in-depth knowledge of the following Excel features (but not limited to) :
• Vlookups, basic formulas like sum, sumif, iferror, etc.
• Pivot Tables and Graphs
• Macros
• Sophisticated Presentation skills and ability to build new infographics to create/present business/performance reviews

Digital Marketing Skills

• Strong understanding of the Display Advertising Ecosystem; experience working on Ad networks (GDN/Tribal Fusion/OpenX/Value click); Familiarity with ad servers, rich media vendors, RTB/Programmatic buying experience a plus :
• Set up Display campaigns via Adobe’s propriety application and trafficking them to the appropriate targeting to achieve delivery for desired performance.
• Hands-on experience in driving campaign set-up, monitoring, analysis, and making recommendations for optimization.
• Interact with account managers, engineers, and partners on various ops projects and work in partnership with internal and off-shore teams to execute display campaigns.
• Monitor performance and budget pacing every day to drive performance and take appropriate steps to avoid over/under delivery with collaboration with the Account Management team and client.
• Responsible for optimization, along with quality assurance, during the pre-launch stage, to ensure successful onboarding of advertisers.
• Should have experience in strategizing and defining the standard methodologies for display advertising campaigns and a solid understanding of user retargeting and third party tags.

Business Skills

• Demonstrated ability to learn quickly, be a teammate, and lead change effectively.
• Experience presenting in front of groups.
• Solid understanding of general business models, concepts, and strategies
• Motivated self-starter capable of taking initiative and negotiating tough situations
• Basic project management and excellent communication skills
• 4-5 years of relevant work experience

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
 

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