COMPLETE Senior Brand Activation Manager (Telfast) - Macquarie Park

Senior Brand Activation Manager (Telfast)

• Location:  Open to Brisbane, Sydney or Melbourne offices
• Hybrid
• Permanent, Full-time

About Us:

At Sanofi Consumer Healthcare, we have one shared mission – we work passionately, every day, to ‘serve healthier, fuller lives’ now and for the generations to come. In order to do so, we strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view.

As one of Australia’s largest vitamin makers and distributors, we are proud that our team is at the forefront of high quality in-house manufacturing and innovative new product development.

Everything we do is centered around people’s interests – our consumers, our customers, healthcare professionals, and our employees – across the world.

We are building loved brands that serve 1bn consumers worldwide, through our key platforms: Allergy, Physical & Mental Wellness, Pain, Digestive Wellness and Cough, Cold & Flu and with a large portfolio of vitamin, mineral, supplement, over the counter and personal care brands including Telfast, Mersynofen, Betadine, Bisolvon, Dulcolax, Nature’s Own, Cenovis, Ostelin and many more.

We aspire to become the best Fast Moving Consumer Health (FMCH) company In & For the world and we aim to build a work environment where

people can thrive, grow, enjoy and be at their best.
 

The Team:

We love exchanging ideas and cultivating a collaborative atmosphere. We also have the ambition to grow and perform even stronger and faster, ahead of the market.

That’s why we are looking for talent that will help us shape the future of Telfast with skills and behaviours specific to the FMCH market. People who:

• Like agility and new ways of working

• Are passionate about data and digital transformation

• Are consumer-obsessed and want to make a difference.

Role Responsibilities:

Bringing your proven experience on leveraging brand presence and engagement across Traditional and all online platforms. You will work closely with the Digital team and wider Marketing Activations team to:

• Localize campaigns, liaising with legal and Reg teams for approval, and Media & Digital for execution with agencies

• Collaborate with global and regional marketing teams to deliver breakthrough activations across advertising, communications, product experiences, and co-marketing efforts

• Research and analyze market trends, customer behaviour, and competitor activities to develop insights and strategies for brand activation initiatives

• Design and execute innovative activation plans that leverage presence at Point of Sale (POS), digital & social media, and other channels

• Internal influencing to ensure delivery of marketing strategies and operational requirements across functions

• Oversee the design of go-to-market programs to ensure achievement of objectives around brand activation and digital presence

• Create and implementing a content strategy to meet the brand's online marketing objectives

• Identify, curate, and adapt marketing concepts and ideas to build a stronger online brand presence

• Explore relevant digital partnership opportunities to drive customer engagement

• Identify, develop, and implement opportunities to extend the online brand presence

• Perform critical administrative duties including tracking and monitoring results of each activation, adherence to budget and brand performance reports

• Understand relevance of the brand on new and existing social channels such as Tik Tok to innovation such as Virtual Reality

About you:

Education:

Bachelor’s degree in Marketing / Business or Science/ Pharmacy

Required skills or experience:

• 8+ years of marketing experience - Online and activation marketing experience preferred

• Sound working knowledge of the FMCG and OTC trading environment

• Strong experience with online platforms, digital campaigns, and social media (including YouTube). AI or Virtual Reality experience highly regarded.

• Well-developed financial acumen

• Autonomy and ability to balance long-term strategic priorities with short-term business needs

• Persuasion and influencing skills

• Embrace a team spirit to collaborative with all cross-functional partners, and flexibility to adapt to the ever-changing business environment

• Proficient Written and Spoken Communication skills.

Work rights: Please note to apply for this role you must already have the right to lawfully work and live in Australia.

Interested? Apply today!

To learn more about what makes us a Global & Australian Top Employer, visit our careers page; https://www.sanofi.com.au/en/careers

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

We live our commitment through our Reconciliation Action Plan, team member and leadership driven LGBTIQ+ program and a team dedicated to Inclusion and Diversity.

If you need assistance or any accommodation during the application or recruitment process, reach out to our Talent Acquisition team who would be more than happy to help.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

Coronavirus (COVID-19) Update: Being vaccinated against COVID-19 is not a mandatory requirement at Sanofi. We do however, strongly recommend all employees to be up to date with COVID Vaccination. If you are in a role that requires you to attend high-risk community sites such as hospitals, aged care facilities or other sites that require vaccination against COVID-19 as a condition of entry, then Sanofi requires you to be fully vaccinated in accordance with those requirements, in order to undertake the duties of your role.

&anchor=LI-CHC

At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.