Sanofi Consumer Healthcare is engaged in a transformation from a strategic, organizational and investment aspect, which impacts all our current and future marketing and business activities. To help fuel this transformation, we are looking for a Healthcare Professional (HCP) Content Manager to join our Central Eastern Europe (CEE) team. You will be responsible be responsible for leading the development and execution of a comprehensive HCP strategy and tactical plan for relevant brands/categories.
Main responsibilities :
Translation of brand strategies to HCP communication strategy for all CHC brands (doctors & pharmacists)
Recommendation of touchpoints & tailored messages for specific targets
Leading cooperation with external services (all year strategy/ content/ budget)
Local cooperation with brand teams, medical teams, MCE team
Support brand leads in translating HCP insights to consumer added value
Identify Customer (HCP) 360 Engagement Strategy
Creation of impactful branded/non-branded HCP content and campaigns with support of marketing and medical
Close cooperation with global team & localization of global content
About you
Minimum 3 years professional experience
At least 1 year of work experience at similar position, with OTC / healthcare / pharma marketing agency
Educational background in pharma/medicine / marketing will be a plus
Proven work experience in creating content strategy for medical professionals
Great knowledge of the information environment in which doctors and pharmacists work (services / websites/ conferences)
Understanding HCP Journey, information needs, role and credibility of different touchpoints
Ability to analyze reports / draw conclusions, and recommend actions based on them
Executional excellence / aesthetic sense / ability to formulate powerful messages and synthesize knowledge
Team spirit persuasiveness & influential skills, highly collaborative
Fluency in Ukrainian and English
What we offer at Sanofi:
An international work environment, in which you can develop your talent and realize ideas and innovations within a competent team
Access to internal recruitment and development libraries - you can create your own career path within Sanofi; your professional development will be supported purposefully
Flexible home office policy, with a possibility to work up to 50% of time from home, where you can easily schedule your office days
An attractive package of benefits
Employee Assistance Program (mental health support, legal and financial consulting)
Gender neutral paid parental leave as well as volunteer days
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More Information
Application Details
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Organization Details
(1466) Opella Healthcare Ukraine LLC
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