COMPLETE PCBU-Regional marketing manager-广州 - Guangzhou

JOB PURPOSE:

1. Participate in national marketing plan development                                                    

2. Develop area marketing plans                                                                           

3. Execute / implement national & regional marketing plans                          

4. Execute / implement national & regional marketing plans                          

5. Regional brand management                                                                             

6. Regional market intelligence

KEY ACCOUNTABILITIES:

1. Participate in national marketing plan development                                                     

        1) Participate in annual long range strategic planning ( 3-year plan)                            

        2) Participate in annual marketing tactical budget plan ( 1-year plan)                         

2. Develop area marketing plans                                                                            

        1) Propose regional tactical cycleplans ( 4 times per year)                                                               

        2) Report local market info to central ( on a monthly basis)

3. Execute / implement national & regional marketing plans                          

        1) Train regional sales force                                                                                                                     

        2) Support in promotional tool development ( DA, gimmicks, slide kits,etc)  propose region specific promotional materials,if appropriate                                                                                                                 

        3) Product specific regional sales and A&P budget                                                                            

        4) Organize regioanl activities  (CME programs, symposia , etc.)                                                 

        5) Attend regional sales weekly meetings

4. Execute / implement national & regional marketing plans                          

        1) Train regional sales force                                                                                                                     

        2) Support in promotional tool development ( DA, gimmicks, slide kits,etc)  propose region specific promotional materials,if appropriate                                                                                                                 

        3) Product specific regional sales and A&P budget                                                                            

        4) Organize regioanl activities  (CME programs, symposia , etc.)                                                 

        5) Attend regional sales weekly meetings

5. Regional brand management                                                                             

        1) Organize Brand Champion                                                                                                                    

        2) Regional KOL management                                                                                                               

        3) Paticipate brand team                                                                                                                             

6. Regional market intelligence

JOB-HOLDER ENTRY REQUIREMENTS:

Education:

College Degree or Above

Experience & knowledge:

• At least 3 years with pharmaceutical industry
• At least 1 years sales force management experience
• Industry/product knowledge

Core competencies:

• Good marketing planning skills
• Good project management skills
• Good selling skills
• Good interpersonal skills

At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.