COMPLETE SC-(Sr) Regional Marketing Manager-Guangzhou - Guangzhou

JOB PURPOSE:                                                                          

• 1 Execute / implement national & regional marketing plans                          
• 2. KOLs management 
• 3. Participate in national marketing plan development                                                    
• 4. Develop area marketing plans                      
• 5. Regional brand management                                                                             
• 6. Regional market intelligence

INTERFACE:

• Close collaboration and communication with CMKT\Medical\ training\sales

KEY ACCOUNTABILITIES:

1. Execute / implement national & regional marketing plans (weighting%: 45%)                         

• 1) Efficacy \Quantity\Quality\Accurate coverage of depth customers
• 2)Effective and accurate resources allocation through close collaboration and communication with CMKT
• 3) Train regional sales force                                                                                                                     
•  4) Support in promotional tool development ( DA, gimmicks, slide kits,etc)  propose region specific promotional materials,if appropriate                                                                                                                 
•  5) Product specific regional sales and A&P budget                                                                             
•  6) Organize regioanl activities  (CME programs, symposia , etc.)                                                 
•  7) Attend regional sales weekly meetings

2. KOLs management   (weighting%: 35%)                      

• 1) KOLs personalized platform build up                                                                                                                    
• 2)Providing meaningful and consistent insights to optimize KOL engagement and speaker development strategies                                                                         
• 3)KOLs list maintenance and organize routine X-functional team review                                                                            
• 4)KOLs coverage as speaker usage                                                 
• 5) Advocacy of DUPI as first-line choice in any omni-channel of sanofi

3. Participate in national marketing plan development  (weighting%: 5%)                                                    

• 1) Participate in annual long range strategic planning ( 3-year plan)                            
• 2) Participate in annual marketing tactical budget plan ( 1-year plan) 

4. Develop area marketing plans  (weighting%: 5%)                                                                           

• 1) Propose regional tactical cycleplans ( 4 times per year)                                                               
• 2) Report local market info to central ( on a monthly basis)

5. Regional brand management  (weighting%: 7%)                                                                             

• 1) Organize Brand Champion                                                                                                                     
• 2) Paticipate brand team, Implement\tracking activities implementation; provide the required data and insight for brand plan                                                                                                              

6. Regional market intelligence  (weighting%: 3%)

JOB-HOLDER ENTRY REQUIREMENTS:

Education:

College Degree or Above

Experience & knowledge:

• At least 3 years with pharmaceutical industry
• At least 1 years sales force management experience
• Industry/product knowledge

Core competencies:

• Good marketing planning skills
• Good project management skills
• Good KOLs management skills
• Good selling skills
• Good interpersonal skills

At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.