COMPLETE Marketing Manager - San Francisco, CA

JLL supports the Whole You, personally and professionally.

Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology to our clients. We are committed to hiring the best, most talented people in our industry; and we support them through professional growth, flexibility, and personalized benefits to manage life in and outside of work.  Whether you’ve got deep experience in commercial real estate, skilled trades, and technology, or you’re looking to apply your relevant experience to a new industry, we empower you to shape a brighter way forward so you can thrive professionally and personally.

**This position is an onsite role at San Francisco Centre**

JLL has a great opportunity to join our Retail Property Management team in downtown San Francisco as a Retail Marketing Manager to implement local marketing and event initiatives, while building community relationships.

Job Summary:

Marketing Strategy Development & Management

• Creation of marketing budget to support the marketing plan; ongoing monitoring of the marketing budget; monthly reforecasting and adjustment as needed to meet year-end projections.
• Other responsibilities include analysis of sales and statistical data, financial reporting, public relations, media buying, traditional and digital media management, program results documentation and general administrative duties.
• Development of the annual marketing plan for the property(s) based upon the center’s strategic goals.

Marketing Strategy Implementation

• Develop and effectively execute sales promotions, special events and internal and external communication strategies to drive tenant sales. Include retailers as appropriate.
• Establish an ongoing partnership with tenants to maximize individual store sales through retailer communications/sales promotions/visual merchandising, especially with tenants identified as “key retailers.”
• Work with Regional Marketing Manager to identify and implement all appropriate corporate programs.
• Effectively manage the center’s digital media programs (social media, mobile, web) as applicable.
• Effectively utilize market and consumer research to develop the center’s marketing plan and support the leasing efforts.
• Partner with the Leasing team to support the leasing efforts by compiling relevant information and creating professional, compelling sales materials.
• Maintain a thorough knowledge of the trade area including all competitive properties, market and customer demographics and available media.
• Partner with Specialty Leasing to develop and implement local and corporate ancillary income opportunities to generate additional revenue for the property(s).
• Review monthly sales reports to ensure a thorough knowledge of retailer sales; track key retailer and category trends.
• Cultivate and maintain an appropriate level of involvement in community activities, professionally representing the property(s) and JLL.
• Develop an ongoing public relations action plan as needed; send out press releases; track publicity.
• Follow corporate policies and procedures for all programs and events.
• Complete special assignments as directed by the General Manager and/or Regional Marketing Manager.
   

Provide Superior Client Service

• Collaborate with property(s) team and regional resources to achieve client-driven property(s) business goals while ensuring that JLL’s Core Practices are followed.
• Communicate with the client and regional team members as needed or required. Elements of communication to the client and team members may vary and could include- sales narrative; key retailer report; results of marketing for leasing, sales and alternative revenue efforts.

Leadership, Motivation and Development

• Serve on Jones Lang LaSalle taskforce as assigned by Regional Marketing Manager.
• If applicable, provide constructive feedback, regular coaching and career development input throughout the year to help employees achieve performance objectives and develop their professional skills and capabilities.
• Schedule and manage day-to day operations of the Customer Service Center (where applicable).

Knowledge, Skills & Abilities

Education/training/Requirements

• Bachelor’s Degree in Marketing or related field preferred
• 3-5 years in retail, marketing, advertising or comparable business experience. (Required)
• 1-2 years retail experience. (Preferred)
• Event planning preferred
• Experience promoting events through social media

Skills and knowledge

• Computer literate, knowledge of marketing fundamentals and research. (Required)
• Must have excellent interpersonal communication skills (verbal and written), special event coordination and management experience along with the ability to multitask. (Required)
• Sales/negotiation skills a plus. (Required)
• Must have experience in managing budgets. (Required)
• Must have flexibility to work varied schedules including weekends and evenings. (Required)
• Strong team player. (Required)
• Shopping center experience. (Preferred, but not required.)
• Sponsorships/revenue generation experience. (Preferred)
• Other abilities

Certifications/licenses

• CMD designation preferred, but not required.
• Physical work requirements and work conditions
• Event set-up/tear down; walking the mall and parking lot, sign installation as needed; weekend and evening hours as required by property(s) needs.

Estimated compensation for this position is:

95,000.00 – 120,000.00 USD

The pay range listed is a total compensation range including bonus, if applicable.  The provided range is an estimate and not guaranteed. An employment offer is based on applicant’s education, experience, skills, abilities, geographic location, internal equity and alignment with market data.

Location:

On-site –San Francisco, CA

Job Tags:

Property Management

If this job description resonates with you, we encourage you to apply, even if you don’t meet all the requirements.  We’re interested in getting to know you and what you bring to the table!

Personalized benefits that support personal well-being and growth:

JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health. Some of these benefits may include:

• 401(k) plan with matching company contributions

• Comprehensive Medical, Dental & Vision Care

• Paid parental leave at 100% of salary 

• Paid Time Off and Company Holidays

• Flexible and Remote Work Arrangements may be available

About JLL –

For over 200 years, JLL (NYSE: JLL), a leading global commercial real estate and investment management company, has helped clients buy, build, occupy, manage and invest in a variety of commercial, industrial, hotel, residential and retail properties. A Fortune 500® company with annual revenue of $20.9 billion and operations in over 80 countries around the world, our more than 103,000 employees bring the power of a global platform combined with local expertise. Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communities SEE A BRIGHTER WAY. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit jll.com.

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This position may require you to be fully vaccinated against COVID-19. If required, you’ll be asked to provide proof that you’re fully vaccinated upon your start date. You’re considered fully vaccinated two weeks after you receive the second dose of a two-dose vaccine series (e.g., Pfizer or Moderna) or two weeks after a single-dose vaccine (e.g., Johnson & Johnson/Janssen). Failure to provide proof of vaccination may result in termination. 

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