COMPLETE Web Analytics & SEO expert for Web - Lisbon (Airbus Portugal)

Responsibilities - your mission:

You will be part of a project team in the international and cross-divisional teams of the Digital Office (GYZ) to shape and deliver memorable customer experiences  to grow the Airbus brand and reputation at the highest level.

Your mission will support SEO and Web Analytics for the Communication and Marketing department of Airbus. You will be part of a team composed by more than 10 experts (web developers, Product Owner, Customer success manager) and will bring your web expertise to the business. 

The SEO / Web Analytics experts will cover the following missions:

Web Analytics Expert: 

• Set up website collection, process and analyze web data to provide insights and analysis to marketing and communication teams.

• Identify trends and opportunities to improve user experience and web performance. 

• Support the communication and marketing team to define their website, campaign objectives and KPI to reach

• Use data to measure the effectiveness of marketing campaigns and product initiatives

• Clean, enrich and prepare new data to support the development of new KPIs

• Develop dashboards and reports to track performance of key KPIs

• Standardize and industrialize web analytics (creation of templates, creation of “occurrence” ex: monthly reporting)  

• Deliver performance analysis with cross data analysis between different tool to provide complex analysis (website traffic, SEO, SEA, UX, Webcorevitals) 

• Collaborate with technical teams to resolve data collection issues

• Configure and manage tracking tags and pixels on different website pages 

• Manage user access, training session, material and first level support for our web analytics tool “Piwik Pro”

• Service-now coordination for incident request with the provider “Piwik” 

SEO and UX Expert:

• Realize and deliver audit and recommendations:, editorial (content, keywords, UX), authority, competition, technical to improve the SEO and UX performance of our web content 

• Define with the business SEO strategy, vision to optimize websites and campaigns visibility. 

  • Semantic cocoon, matrix for content optimization 

  • Website arborescence and user journey analysis 

  • Redirection strategy plan  

• Work in collaboration with our development team to improve the technical socle of our website for SEO and web performance.

• Deploy a business vision for SEO strategy: evangelization among communication and marketing teams. 

  • Provide material to support and leverage the autonomy of the team 

  • Pitch good experience and examples  to democratize 

  • Deliver regularly training to increase skills 

• Implementation of SEO and UX analytics in our reporting tool / dashboard 

• Functional Support level 2 on analytics and SEO tools 

Requirements - our ideal candidate will have:

Web Analytics: 

• Significant experience in analytics tools (preferably Piwik or equivalent), tag management tool and reporting tools (preferably Qlik Sense or Google Data Studio/Looker).

• High web analyst capability: deliver reports, audits, web recommendations, optimization.

• Understanding of business communication and marketing objective 

• Ability to create synthetic/clear deliverables and standardize the information 

• Capability to work in team and create synergize, motivation (interpersonal skills)  

• An experience in SQL is a plus. 

SEO:

• Significant experience in web optimization (SEO, user journeys). 

• Capability to drive SEO strategy in accordance with Airbus brand values and positioning 

• Capability to pitches: SEO audits, analysis and delivery clear recommendation 

• Curious to test, improve and challenge our strategy, tools way of working 

• Tools experience: with SEO tools like SEMRUSH / Search Console / Majestic and UX tool like Hotjar or equivalence is strongly appreciated. 

Benefits - what’s in it for you:

• Diverse career opportunities within Airbus European core countries or in other regions around the world.  

• A hybrid working model, allowing you to combine onsite and offsite work. 

• A modern office well connected to public transportation.

• A motivated and fun crew to grow and build and shape the GBS together.

• An intense and exciting onboarding experience.

• Being part of a central function will give you the opportunity to discover a wide range of activities and services going from comms activities to audit including environmental topics