COMPLETE Sr. Marketing Manager - Americas, MX, México, CSL Behring

The Opportunity:

Reporting to the General Manager of our Mexico City affiliate, as the Senior Marketing Manager, you will collaborate with Sales, Market Access, and Medical Affairs, accountable for overall sales, market share and management of the product portfolio in Mexico. You will be responsible for definition and implementation of marketing strategies for existing and new products within all therapeutic areas. You will develop new business opportunities for each therapeutic area and ensure timely and effective implementation. You will liaise with Medical Affairs, Sales, Market Access leaders and other key senior cross-functional stakeholders to ensure that customer opportunities are efficiently translated into effective initiatives.  You must be able to work independently with minimum guidance from the General Manager while being able to influence senior management. You will be responsible for leading the creation of the annual marketing plan and 5-year Strategy Plan to encompass the development, execution, and evaluation of strategies and tactics for all customer targets with input from cross-functional teams, external partners, and customers according to defined KPIs (key performance indicators), and you will lead new product launches.  You will be accountable for production and sales forecasts, product life cycle, Advertising and Promotion budget and, in collaboration with Medical Affairs and Market Access, for the development of relationships with external consultants (e.g., publication planning agencies, medical education agencies, public relations agencies) and advertising agencies. This is a hybrid role, which requires some onsite work.  #LI-hybrid

The Role:

• Establishes and gains approval for marketing plans and marketing activities associated with the company portfolio and actively solicits inputs from key stakeholders in marketing, medical affairs, sales, market access, finance, ICO region, global commercial development etc. Recommends resources and initiatives to achieve current and long-term therapeutic area/ product objectives. Contributes to apply innovative and competitive strategies to the development of marketing plans. 
• Accountable for the development of customer segment specific value propositions and the appropriate marketing strategies that will drive effective messaging to deliver these value propositions working with cross-functional team.  Execution of the annual marketing plans for the Company portfolio.
• Develops and executes brand growth strategies and tactics, including programs that target healthcare professionals.  Gains management approval by presenting detailed tactical plans prior to implementation of programs.  Leads all aspects of tactical implementation, including timelines, creation of promotional materials, and training of internal stakeholders and field-based professionals (Sales Representatives).
• Assumes overall portfolio budget accountability for respective therapeutic area.  Works to monitor spending against budget/forecast.  Reports budget results as requested by department management.  Works with internal stakeholders to develop projections for both production and sales forecasts. Accountable for program life-cycle management.
• Responsible for the effective management and operation of all therapeutic area activities within the approved budget.  Responsible for generation of relevant budget and controlling. Accountable for strategic plan and tactical plan of all therapeutic area, including gaining stakeholder input on projections.
• Directs all marketing and tactical management of the company portfolio.  Develops the annual marketing plan based on effective market definition and segmentation.  Accountable for the successful implementation and measurement of these plans across the portfolio.  Assumes responsibility for marketing representation on therapeutic area business (medical affairs, sales, market access and marketing) team.
• Spends time in the field to read the reality of the market that is essential to give plans and projections the required robustness.
• Accountable for Company portfolio life-cycle management and gaining alignment on these with Senior leaders. Works closely with regional Marketing teams to identify new product opportunities, accelerate the process of bringing packaging, administration, new products and line extension concepts to the Mexico market.  Considers input from external partners and customers, aligns them with Regional/Global commercial development business plans.
• Builds effective working relationships with key external customers, including trade/channel partners, thought healthcare providers, channel partners, leaders, and patient advocacy groups in order to positively position the company externally.  Develops and manages effective agency relationships in support of key initiatives.  Support groups of vendors used for therapeutic area programs and projects and ensures alignment with therapeutic area marketing teams.
• Nurtures her/his own existing technical knowledge of products of the therapeutic areas of competence by reading articles or attending scientific/ market meetings regularly and cascades this knowledge to her/his own team and cross functionally.

Your Skills and Experience:

• University degree (essential) in Marketing, Business Administrations, Biological/ Health Sciences (desirable)
• Postgraduate or MBA degree (considered a “plus”)
• Fluent in English (essential) 
• Solid track record (above 7 years) in the pharmaceutical industry on Marketing department roles (essential).
• Solid track record (above 5 years) in managing specialist care therapeutic area products, especially plasma derivatives or biological products (desirable). 
• Sales experience as Sales Rep or Field Manager (considered a “plus”)

Our Benefits

We encourage you to make your well-being a priority. It’s important and so are you. Learn more about how we care at CSL.

About CSL Behring

CSL Behring is a global leader in developing and delivering high-quality medicines that treat people with rare and serious diseases. Our treatments offer promise for people in more than 100 countries living with conditions in the immunology, hematology, cardiovascular and metabolic, respiratory, and transplant therapeutic areas. Learn more about CSL Behring.

We want CSL to reflect the world around us

As a global organization with employees in 35+ countries, CSL embraces diversity and inclusion. Learn more about Diversity & Inclusion at CSL.

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