COMPLETE Omnichannel Manager - EMEA, IT, Rome, CSL Vifor

CSL Vifor is currently looking for an Omnichannel Engagement Manager to be based in our Rome office. This role will report to the Head of Marketing Italy. The goal is to provide an exceptional and seamless customer experience, providing information on Vifor's products and relevant disease areas to meet our customer's needs and preferences.

Your tasks and responsibilities will be the following, but not limited to:

• Cross functionally co-develops the OC strategy

• Identifies the omnichannel components required within the customer journey in order to maximize the HCP experience

• Implements omnichannel traditional and digital solutions including newsletters, webpage, e-detailing and social network, leveraging on the internal systems and, where needed, outsourcing the activity to the most appropriate selected external vendor

• Analyze the market’s dynamics, competitors and performs behavior analyses

• Identifies campaign KPIs and monitoring analytical data

• Scouts vendors, products and solutions in line with Company’s plans and customers’ needs

• Cross-functionally involves internal stakeholders to create awareness and alignment in the execution of OC campaign

• Is the Internal Point Person for External bodies/associations (e.g. Farmindustria)

• Increase our points of contacts with customers

• Seek in depth information from customers in order to thoroughly understand and support their needs

• Set clear goals and KPI’s in order to support the Vifor Pharma Business, based on the Marketing Excellence principles: Where to Play, How to Win and How to Improve

• Takes responsibility and ownership in actively proposing, defining, implementing and optimizing MC campaigns

• Support Customer Value managers in optimizing use of content and channels.

• Collaboration with Marketing in setting up co creation initiatives to generate valuable channel concepts

• Provides external MC best practices to engage and further develop the Vifor Pharma digital capabilities

• Executes and helps shape Patient Advocacy & Innovation Policy strategy execution at the country level

The knowledge and skills necessary to perform the duties of this position are typically acquired through the following combination of education, experience and knowledge, or the equivalent.

Minimum Requirements

• Relevant education on Bachelor’s/Master’s level

• At least 2 years relevant experience in OC, preferably in Pharma

• Experienced and proven track record in developing and implementing a OC strategy with focus on customer journeys

• Proven people, project and change management skills

• Able to translate concepts, strategy into tactics and execution

• Love metrics/KPI’s

• Very sound knowledge of CRM systems, SEO, Google Ads, Google analytics

• Proficient English level, both spoken and written

Preferred Requirements

• 3-4 years Pharma experience with a proven track record in omni-channel implementation

About CSL Vifor

CSL Vifor aims to become the global leader in iron deficiency and nephrology.

The company is a partner of choice for pharmaceuticals and innovative patient-focused solutions across iron, dialysis, nephrology and rare conditions. CSL Vifor strives to help patients around the world with severe, chronic and rare diseases lead better, healthier lives. It specializes in strategic global partnering, in-licensing and developing, manufacturing and marketing pharmaceutical products for precision patient care.

For more information, please visit viforpharma.com

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