SMB Agentic Solutions Strategy and GTM, SMB and Partner-Led Team - Seattle | Amazon Job

Job Description

Amazon Web Services is seeking a SMB Agentic Services Go-To-Market Leader to own the global go-to-market strategy for agentic AI adoption across the Small and Medium Business (SMB) segment, delivered through the partner-led, indirect selling ecosystem. This leader will define how Amazon Quick Suite and the broader agentic services portfolio (Bedrock, Kiro, Analytics tools), also connected to future AWS SMB 1P and 3P products and AWS Mechanism, reaching SMB customers at scale through partners, resellers, and distributors, rather than through direct enterprise motions. The role sits at the intersection of GTM strategy, partner enablement, and product alignment, and carries direct accountability for measurable SMB growth. Success means building a repeatable, partner-led motion that connects Amazon Quick and other product teams into one coherent SMB story, and landing it through proven SMB mechanisms such as the activation hub, Partner Central Agents and more.

Key job responsibilities
- Spearhead the global SMB go-to-market strategy for Agentic services, driving agentic AI adoption across the SMB segment through the partner-led, indirect selling ecosystem.
- Own outcomes that influence the two direct SMB goals in ASP, as well as the SMB revenue portion of the broader AWS services, and shape SMB influence for the future.
- Develop the SMB Partner-Led go-to-market motion, connecting with the Agentic GTM Amazon Quick teams and other product teams (Chorus, SSBs, etc.) to align capabilities with SMB partner and customer needs for both Small and Medium business.
- Bring together the story across partner types for SMB Partner-Led into one coherent narrative, spanning messaging and positioning, event content, readiness requirements, and the SMB mechanisms needed to land the motion, including the activation hub and other landing mechanisms.
- Identify the gaps and potential needs on programs and incentives connected to competencies, programs, and/or primitives for SMBs, and shape recommendations to close them.
- Work with Marketing to make sure GTM is aligned on campaigns at scale for this SMB customer cohort.
- Influence, build, and scale high-performing teams, including business development leaders and GTM specialists focused on SMB partners.
- Define partner readiness requirements and enablement programs so that partners across types are ready to sell and deliver agentic services.
- Drive complex GTM programs across the indirect selling motion, leveraging expertise in talent acquisition and partner enablement to achieve measurable growth.
- Establish success measures and reporting that make the connection to the two direct SMB ASP goals and the SMB revenue contribution explicit and trackable.
- Serve as the Voice of the SMB Customer throughout the product and services life cycle to align advanced agentic AI capabilities with SMB customer and partner needs, and feed partner and market signals back into the roadmap.
- Identify new experience and services opportunities by evaluating SMB business connected to agentic AI uses cases and understanding customer pain points and value drivers.
- Represent the SMB Partner-Led agentic services agenda with senior stakeholders across AWS, partners, and the field.


A day in the life
My day begins by reviewing SMB agentic adoption dashboards, checking partner activation against our two ASP goals and the SMB revenue contribution. By mid-morning, I align with the Amazon Quick and product teams on partner and customer needs for Small and Medium businesses. Next, I refine the partner-led narrative, covering messaging, event content, and readiness requirements. After lunch, I meet Marketing on campaigns at scale, then review program and incentive gaps with business development leaders. I coach my team and shape enablement plans so partners are ready to sell agentic services. Late afternoon, I brief senior stakeholders, share partner signals as the Voice of the SMB Customer, and close by updating success measures.

About the team
The Indirect Selling AGI team is a dedicated, collaborative group that brings energy and care to everything it does. Together, you shape how AWS grows SMB business through partners, covering competency, activation, scale deployment, partner strategy, tools and automation, partner sales, and enablement. Team members support one another, share knowledge openly, and stay focused on measurable results. They listen closely to partners and customers, turn insights into practical programs, and keep a steady commitment to clarity and quality. With strong leadership and a shared sense of purpose, the team makes complex work feel achievable and helps partners succeed with confidence.

Diverse Experiences

AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWS?

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Inclusive Team Culture

AWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger, more collaborative teams. Our continual innovation is fueled by the bold ideas, fresh perspectives, and passionate voices our teams bring to everything we do.

Mentorship & Career Growth

We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Work/Life Balance

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve.

Basic Qualifications:

- 5+ years of working with Core Cloud Technology Services, including, but not limited to Compute, Edge, Hybrid, Security, and/or Networking experience
- 5+ years of Go-To-Market, Business Development, Sales, or Consulting experience
- 5+ years of working with Data & AI related technologies, including, but not limited to, AI/ML (Artificial Intelligence/Machine Learning), GenAI (Generative AI), Analytics, Database, and/or Storage experience
- 5+ years of in program management, workforce strategy development, or metrics-driven decision making experience
- Bachelor's degree
- Experience developing strategies that influence leadership decisions at the organizational level
- Experience managing programs across cross functional teams, building processes and coordinating release schedules
- Experience selling enterprise software or cloud-based applications
- Experience leading complex, multi-year initiatives that may be cross-functional and/or span business and technology
- Experience explaining complex technical concepts to various business and technical audiences
- Experience presenting to both technical and non-technical executive audiences

Preferred Qualifications:

- Experience interpreting data and making business recommendations
- Experience designing, implementing, and scaling workforce development programs across large-scale operations, including forecasting workforce needs and leveraging analytics to drive program decisions
- Experience interpreting data and making business recommendations across leadership and cross-functional teams
- Experience using analytical tools for workforce metrics and reporting

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, San Francisco - 162,700.00 - 220,200.00 USD annually
USA, WA, Bellevue - 147,900.00 - 200,100.00 USD annually
USA, WA, Seattle - 147,900.00 - 200,100.00 USD annually