Assistant Director - Social Media, EY Global Media Relations and Social Media | ErnstYoung Job

Job Description

As the Brand, Marketing and Communications (BMC) function, we collaborate with the business to deliver innovative, future-focused, audience-centric brand, marketing and communications. We have an integrated network of professionals worldwide and together we are building a distinctive brand, driving growth, inspiring people, and bringing our purpose to life. 

The function is made up of over 2,000 professionals, working across the Executive and Regions in the following areas of specialism: Brand; Marketing; Media Relations; Social Media; Internal Communications & Employee Engagement; Corporate communications.

BMC also includes a number of teams who are responsible for content development, editorial, webcasts, events-staging, strategy, planning and operations. Through the collective power of BMC, and the other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact.

The opportunity

EY has a powerful purpose: to build a better working world. The Global Media Relations and Social Media team plays a critical role in helping the firm realize this purpose through its work supporting EY’s brand, reputation and business goals around the world.

The Assistant Director, Social Media will be a highly experienced member of the Global Media Relations and Social Media team. The individual creates and executes social media strategy, plans and programs in support of EY’s purpose, brand and business goals, working closely with EY’s Global executive leadership. The Assistant Director also supports various leader and corporate social channels directly.

The role requires an experienced, organized, proactive, detail-oriented professional who enjoys a mix of strategic planning and practical execution. The individual will be able to take on challenges, manage multiple projects at once and sell creative ideas to a diverse group of senior business stakeholders.

Your key responsibilities:

• Develop and implement social media strategy and programs; lead social media planning and strategy; run and manage social channels
• Work closely with internal teams to advise Global leaders on developing an editorial strategy and work with the team to build content designed to grow and activate communities
• Act as an ambassador of the media relations and social media team - advising on innovations, trending content and implementing programs
• Effectively create, plan curate, and manage compelling content (images, video and written) to reach desired audiences
• Monitor, listen and respond to social media audiences, and measure the impact of social media campaigns
• Lead by example and implement best social media operations, including keeping management abreast of latest issues and concerns.  

Skills and attributes for success

• Ability to advise on social media technologies and data-driven insights
•  Drive to promote innovation in the social space and to sell ideas internally
• Organizational skills and the able to handle multiple projects simultaneously while meeting deadlines
• Ability to produce excellent, quick, clean and engaging copy
• Sub-editing/proof reading skills and ability to work to a style and brand guide
• Familiarity with Boolean search
• In-depth knowledge of social media platforms, their respective participants and deployment.
• Experience in advising, managing and communicating with senior leadership on a day-to-day basis

To qualify for the role, you must have:

• At least 5years’ social media experience – digital or social media agency expertise desired and in-house ideal
• Proven ability to manage complex processes and/or projects
• Strong digital media execution skills

What we look for

We’re looking for a high-energy individual who embraces change and innovation in order to ensure we can deliver best-in-class social media output in an ever-changing environment.