Partner SGTM Lead, APAC, Sales GTM (SGTM) - Beijing | Amazon Job

Job Description

At Amazon Advertising, we sit at the intersection of advertising and eCommerce. With millions of customers visiting us every day to find, discover, and buy products, we believe that advertising, when done well, can enhance the value of the customer experience and generate a positive return on investment for our advertising partners. We strive to make advertising relevant so that customers welcome it and advertisers can easily implement it.

The Sales GTM (SGTM) organization sits squarely between the product teams who make our ad solutions, and the sales teams who sell it. GTM Specialists in the Sales GTM organization are the voice of the customer and sales back to the Ads Product orgs, as well as the business owners for delivering on customer outcomes through the adoption of product solutions

As Partner SGTM Lead, APAC you will support our Partner Development Managers and Solution Architects to help accelerate one of our largest growing segments. This includes organizing our product portfolio into packages that work backwards from APAC partner customers to drive adoption while ensuring that this segment’ voice is well represented with Ad Product teams.


Key job responsibilities
Strategic Leadership & GTM Execution

• Own GTM strategy and execution by acting as the primary liaison between regional sales stakeholders and global teams
• Develop and implement comprehensive GTM strategies for that address varied customer requirements across regions and customer types

Sales Enablement & Customer Advocacy

• Partner with cross-functional SGTM teams to create and maintain sales enablement frameworks that help partner teams articulate advertising capabilities
• Develop compelling sales narratives that demonstrate how Amazon advertising drives measurable business outcomes
• Gather and synthesize voice of partner (VOP) feedback from customer set and represent back to global teams

Cross-Functional Collaboration & Market Intelligence

• Collaborate with Product teams to ensure holistic Amazon Ads portfolio positioning and customer needs
• Partner with Product Marketing to develop differentiated messaging
• Establish partnerships with internal and external senior business leaders to drive strategic initiatives and unlock new revenue opportunities

Business Performance & Operational Excellence

• Identify and track the right metrics to measure GTM success—including product adoption, sales velocity, customer satisfaction, and revenue impact—providing meaningful insights through monthly organizational business reviews
• Effectively communicate business strategy, performance updates, and strategic recommendations to all levels of the organization, up to and including SVPs
• Drive continuous improvement in GTM processes, sales tools, and enablement materials based on data-driven insights and sales team feedback

Basic Qualifications:

- 5+ years of professional or military experience
- 5+ years of Go-To-Market, Business Development, Sales, or Consulting experience
- Bachelor's degree
- Experience developing strategies that influence leadership decisions at the organizational level

Preferred Qualifications:

- Experience interpreting data and making business recommendations
- Experience working with global cross-functional teams
- Experience working with CN ERPs

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