Consultant, Analytics, Ads Insights - Shanghai | Amazon Job

Job Description

Amazon Ads is the digital advertising arm of Amazon and one of our fastest growing businesses. We operate at the intersection of commerce, entertainment and advertising, offering unique advertising products, enterprise ad tech and a rich array of unique creative, format and measurement solutions. We offer advertisers premium brand placements on our owned and operated properties, including Prime Video ads, Twitch, and a rich slate of retail media solutions.

As an Insights and Measurement Consultant, you will work as an individual contributor to accelerate our advertising business growth in Canada. You will serve as a strategic advisor, implementing analytics solutions to drive business transformation. You will lead Ad measurement discussions, create actionable insights, and present clear recommendations to executive stakeholders.

Key job responsibilities
• Leverage Amazon's proprietary data, third-party research, and ad measurement solutions to generate actionable insights
• Own senior-level measurement and insights customer relationships, partnering across strategic learning objectives that influence business decision-making
• Collaborate cross-functionally to influence sales and marketing initiatives across multiple business functions and geographies
• Advocate for data-driven decision-making and guide advertisers to implement recommended solutions

About the team
The Analytics & Insights team is a key member of the Amazon Ads Sales organization. We provide analytics-driven Sales enablement support internally as well as insights-based consulting for advertisers. Our team deliver impactful insights incorporating knowledge of existing measurement and product capabilities. We innovate to stay ahead of industry trends and cater to diverse advertiser/agency needs. We enable scaling of insights through strategic partnerships with product and engineering team.

Basic Qualifications:

- Bachelor's degree
- Working experience with data analysis tools SQL, Python/R.
- Experience in advertising measurement methodologies, including incrementality, marketing mix modeling, and media attribution.
- Fluency with Python, R, SAS, etc. and ability to run or ramp up on statistical modelling and testing in one of the above languages
- Solid understanding of Data Science and Marketing Science subjects such as regression, hypothesis testing and audience analysis
- Ability to work cross-functionally and excellent organizational, interpersonal, and communication skills
- Comfortable presenting complex analysis in an easy to digest way to stakeholders and C-suite level advertisers
- Fluency in spoken and written English and Chinese

Preferred Qualifications:

- Experience in delivering client facing projects in a consultancy role
- Experience with project management or technical product management
- Experience with advertising publishers, marketing/creative agencies or digital media planning
- Publication track record/writing experience (ex. published a paper in a technical journal or trade publication)
- MBA, Master’s or Doctoral degree in Economics, Marketing, Statistics, Advertising, or Business

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