Adobe Marketo Engage Engineer
-Troubleshooting advanced Marketo configuration or system behavior
-Understanding and modifying backend Marketo settings
-Lead scoring and scoring architecture
-Marketo Sales Insight (MSI) configuration and behavior
-Salesforce/Marketo integration questions
-Diagnosing issues that aren't easily answered through standard Marketo documentation
-Advising on best-practice configuration before we make system changes
-Occasional technical implementation or configuration changes
Responsibilities
• Manage user creation, access permissions, and role governance within Marketo to maintain secure and compliant platform operations.
• Translate stakeholder requirements into technical Marketo configurations, reusable templates, and scalable operational solutions.
• Contribute to maintaining Marketo architecture, including folder structure, naming conventions, tokens, and operational program frameworks.
• Create and maintain fields, mappings, and synchronization logic between Marketo and CRM, ensuring schema alignment and high quality data flow.
• Clone, configure, and validate forms, landing pages, and assets in Sandbox and Production environments to support development and testing cycles.
• Troubleshoot and resolve Marketo–CRM sync issues, including field conflicts, validation errors, and API related failures.
• Support and execute datatype changes, schema updates, and cross system compatibility checks to maintain integration stability.
• Lead Sandbox refresh activities, including configuration audits, asset restoration, and sync re establishment.
• Build, optimize, and maintain trigger based campaigns, smart campaigns, and automated nurture workflows, ensuring performance and scalability.
• Assist with segmentation setup, audience management, and data governance, enabling accurate targeting and operational efficiency.
• Monitor campaign performance, system health, and operational alerts, implementing improvements and escalating issues when needed.
• Enforce data quality, compliance, and governance standards across Marketo and Salesforce to support accurate reporting and lead management.
Qualifications
• 2–4+ years of hands on experience with Adobe Marketo Engage in a technical or admin capacity.
• Strong understanding of Marketo architecture, smart campaigns, tokens, and operational programs.
• Experience managing Marketo–CRM sync, including field mapping and troubleshooting.
• Proficiency with APIs, webhooks, HTML/CSS, and basic JavaScript for technical configuration.
• Familiarity with data governance, lead lifecycle management, and marketing operations workflows.
• Ability to diagnose complex issues and communicate solutions clearly to both technical and non technical teams.
Additional Desired Preferences
• Marketo Certified Expert (MCE).
• Solid CRM proficiency (Leads/Contacts/Accounts/Opportunities, Campaigns, member statuses, routing).
• Integrations with LinkedIn, Google and Meta Ads.
Salary Range- $100,000-$110,000 a year
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More Information
Application Details
- Organization DetailsTCS / Tata Consultancy Services
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