Product Specialist - CN: Shanghai Office | BP International Job

Job Family Group:

Marketing Group

Job Description:

Job Purpose

This Marketing Product Specialist role is responsible for the Castrol Auto Lubricant portfolio management in China market. Support the Auto Portfolio MKT Lead to deliver Auto Portfolio Strategy/Roadmap and Marketing Plan for China Auto market space to ensure sustainable business growth.

Key Accountabilities

• Insight -- Anticipate product related market / technology / customer / consumer trends & intelligence to ensure the continued portfolio innovation & competitiveness.
• Competition landscape -- Keep close eyes on key Competitor’s Product & Price movement to identify gaps/opportunities on portfolio competition advantages and proactively propose optimization/action.
• 3Y pipeline – Own 3Y Product Innovation / Pipeline Planning & Review
• NPD -- Lead New Product Development end to end (include holistic product project / launch plan, go through Product Process/System, , internal/external communication, etc.)
• Pricing – Lead Portfolio Price Positioning / Value Chain Design, Optimization
• Product Assets -- Development (Proposition, Demo, Value Calculator, POS, Sales Presenter)
• Product Performance – lead post launch review (6mth, 12mth) , identify under-performance product tails root cause & mitigation plan.
• Life Cycle Monitoring – Lead Phase In/Out monitoring, low-performing SKU housekeeping and Portfolio Simplification, etc.
• New Energy Vehicle Product and Ancillary / Adjacency -- lead / participate product & offer innovation related project.
• Drive 4P integration through collaboration with China Activation Team, Brand & Comms Team, Technical Team, Sales Team and Global MKT Team to create more commercial value to Castrol.

Education

• 1st priority --- University degree in Marketing, Business Management
• 2nd priority --- Chemical/Engineering/Finance with strong sense of biz acumen / market intelligence / innovation

Working Experience:

Minimum 5~8 years of experience in Marketing

Minimum 3 years working experience in Auto related Industry (e.g. Car / Commercial Vehicle Lube, Type, Spare parts, etc.) 

Evidence of independent leading role of end-to-end product development/launch with solid results.

Strong experience on Product/Price planning and implementation Solid experience on big/complex project management.

Soft Skill:

Strong strategic thinking, analytical and presentation skills Experience of working in a matrix organization Strong interpersonal, communication and influence skills Evidence of effective networking and relationship building skills both internally and externally Self-motivated, high level of enthusiasm and drive Proficient in English and Mandarin

Travel Requirement:

Negligible travel should be expected with this role

Relocation Assistance:

This role is not eligible for relocation

Remote Type:

This position is a hybrid of office/remote working

Skills:

Agility core practices, Agility core practices, Analytical Thinking, Brand Management, Business Acumen, Commercial Acumen, Communication, Creativity and Innovation, customer and competitor understanding, Customer centric thinking, Customer Journey Mapping, Customer Segmentation, Customer Service Design, Customer Value Proposition, Delivers an effortless customer experience, Developing creative marketing content, Digital Fluency, Generating customer insights, Loyalty Management, market, Marketing strategy, Offer execution and growth, Proposition development, Retail Category Management, Sector {+ 1 more}

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Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.