Digital Marketing & Communication Mgr - Bangkok | Shell Job

Bangkok, Thailand

Job Family Group:

Sales & Marketing

Worker Type:

Regular

Posting Start Date:

August 5, 2026

Business Unit:

Downstream and Renewables

Experience Level:

Experienced Professionals

Job Description:

Key Responsibilities

Strategic Leadership

• Lead Shell Mobility Thailand’s digital strategy to grow brand preference and business   performance per business plan.

• Aligning with global brand & communications  strategies.

Digital Marketing & Communication

• Build a strong digital foundation for customer engagement across all touchpoints.

• Drive online-to-offline conversion—from mobile to forecourt/storefront.

• Manage Shell’s digital channels: LINE Official Account, website, Facebook, mobile app etc.

Customer Experience & Innovation

• Develop in-store digital experiences: screens, pickup systems, signage, connected vehicles.

• Create seamless customer journeys across digital and physical platforms.

Media & Campaign Management

• Oversee paid, owned, and earned media strategies (search, influencers, partnerships).

• Inspire and manage creative, media, CRM, and digital agencies.

• Ensure relevant and effective digital communication.

Social Media & Reputation

• Lead social media community management and social listening.

• Protect and enhance Shell’s brand reputation online.

Performance & Optimization

• Track digital performance and analyze data for budget and strategy improvements.

• Coordinate with global and local teams to ensure strategic alignment.

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