Sr. Specialist, Promotion Partnerships, Integrated Marketing - Shanghai, China | Disney Job

Job Posting Title:

Sr. Specialist, Promotion Partnerships, Integrated Marketing

Req ID:

10156508

Job Description:

Key Responsibilities

Establish and maintain excellent relationships with promotion partners to maximize the promotion value for each movie. (30%)

• Negotiate promotion deal terms and media plans with promotion partners.
• Support partner pitching including but not limited to campaign concept, strategies, marketing events, sponsorships, media resources, etc.
• Develop a strategic roadmap for key partnership that creates growth and mutual benefits.
• Work with legal/finance team to negotiate/ensure the terms and conditions in promotion/licensing contracts.

Develop a detailed movie tie-in creative solution and implement the promotion campaign strategies and plans efficiently and effectively. (30%)

• Manage movie tie-in promotion creatives including but not limited to movie themed licensed product, TVC, prints, POS, digitals, social and KOL engagements, etc.
• Day-to-day account management and coordination with partners and agencies to ensure prompt delivery and quality of assets/materials.
• Align with studio marketing strategy for co-branded events and in-theater promotional activities.

• Compile a consolidated promotion campaign report following the movie's release.

Partnership with global studio promotion team to develop a localized campaign for global key accounts. (15%)
 

• Manage global movie promotion partner on their local campaign materials.
• Effective communication between local office and headquarters, ensure cohesive collaboration among all stakeholders.

Cross LOB synergies for each promotion campaign. (15%)

• Balance business interests to drive synergies across departments for co-promotion activities
• Collaborate with key business departments within company and plan for future collaborations that align with evolving market trends and company objectives.

Purchase Order and Contract management. (10%)

• Day-to-day purchase order management
• Closely working with legal/finance/sourcing teams to negotiate/ensure the terms and conditions in contracts and manage existing vendors/agencies for Studio China team.

Working Relationships

Internal: Frequent communication with sales, finance, legal, regional office, global studio team, corporate alliance department, and consumer product department.

External: Promotion partners, Media/Creative agency, Ecommerce and digital platforms.

Requirements

Education: College graduate

Experience: At least 3-5 years’ experience in IP industry with a good partnership network.

Core Skills:

• Good communication skills and strong inter-personal skills are essential.
• Speaks fluent English with computer proficiency in MS Office.

Job Posting Segment:

APAC Marketing

Job Posting Primary Business:

APAC Brand, Content, and Franchise Marketing

Primary Job Posting Category:

Integrated Marketing

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Shanghai, China

Alternate City, State, Region, Postal Code:

Date Posted:

2026-07-28