Marketing Manager - Creators, Amazon Creator Success - Bengaluru | Amazon Job

Job Description

The strategic importance of creator commerce led us to re-organize ourselves as Creator Success, which is a part of the Emerging Markets Marketing Organization. The vision of the IN-Creator success team is to “build India’s most compelling Commerce Creator program by offering Creators best-in-class monetization opportunities for their content and providing them enablers to earn ‘fame and love’ from their audiences.” Creator Success drives programs like the Amazon Influencer Program and the Fashion Influencer Program. Onsite, it's charter includes Amazon Live and Video Shopping Experiences. We also work on brand x creator partnerships for onsite programs, with partner teams

We are looking for a Marketing Manager to help us drive key marketing objectives across business lines for Amazon by understanding central capabilities around media, content, creative and measurement. If you enjoy the content space, want to work in a start up like environment with diverse stakeholders across category management, product management, marketing, ads and content production – this is a great opportunity for you.

Key job responsibilities
- Be the voice of customer and drive Amazon's social commerce programs by lending expertise around category offerings, mapping Amazon's current and future offering around the same
- Identify content acquisition opportunities across various products x categories for each content program to maximize customer and creator impact.
- Collaborate with product and advertising teams to drive brand partnership offerings across Amazon GLs.
- Explore synergies on driving offsite to on-site content journeys
- Instrument rigor and processes around pitching, pricing and delivery of commerce content
- Partner closely with BD and agency partners to create plans that help improve operational efficiency and productivity including improving processes and tools, removing roadblocks and bottlenecks, identifying unnecessary rules, and suggesting ways to work smarter.
- Influence program improvements based on continuous feedback via metrics and from customers, brand partners, team members, and stakeholders.
- Define payout models and arrive at optimum levels of payments to balance creator earnings and business profitability. Co-own the content production workflow tool and its roadmap
- Stakeholder management – category, product, marketing teams across programs

Basic Qualifications:

- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
- Experience across affiliate marketing, PPC, SEM and social media advertising

Preferred Qualifications:

- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process

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