Head of EU Books Subscriptions, EU Books Demand - Luxembourg | Amazon Job

Job Description

Imagine revolutionizing how millions of readers discover and borrow books across Europe by shaping the Kindle Unlimited subscription strategy that makes reading more accessible and convenient. Amazon European Books is looking for an extraordinarily motivated and talented Head of Kindle Unlimited, with strong leadership skills, analytical capabilities and strategic vision to join our EU Demand team.

This role has single-threaded leadership for Kindle Unlimited (KU) and Prime Reading (PRR) across 5 European marketplaces (UK, Germany, France, Italy and Spain), with direct responsibility for defining the KU customer acquisition and engagement vision and roadmap, leading global initiatives, and managing the EU Subscriptions Team. You will sit on the EU Demand leadership team and play an integral role working in collaboration with the WW KU Team; along with Books Finance, and Books Legal.

In this pivotal role, you will take a leadership role transforming the growing subscriptions program for a ~$7B GMS business, driving improvements to KU selection quality, value perception, and customer experience while navigating complex regulatory environments around customer subscription requirements and pricing. You will leverage deep customer insights and cross-functional collaboration to grow subscribers and profitability across 5 marketplaces, balancing content acquisition, marketing innovation, and product improvement to deliver a world-class subscription reading experience.

Key job responsibilities
**Define Subscription Growth Vision & Roadmap:** Grow Kindle Unlimited Paid Subscribers across the 5 EU marketplaces (UK, DE, FR, IT, ES) by improving the value of the program via high-value content acquisition, marketing initiatives and product & CX improvements to attract new subscribers and retain them for longer. Identify and prioritize a multiyear roadmap of initiatives to improve subscriber growth, engagement, and retention. Serve as a member of the EU Demand leadership team.

**Develop Acquisition & Engagement Strategies:** Develop cross-surface marketing acquisition strategies including extended free trials, device bundles and leveraging the Prime Reading program to attract new subscribers. Design engagement strategies to help customers onboard as subscribers, discover new selection, increase their benefits usage and increase their membership tenure/reduce subscription churn.

**Drive Content & Selection Quality:** Collaborate with Vendor Managers and Brand Specialists across EU Books to grow managed KU selection and glance view coverage across Europe. Develop strategies to increase publisher engagement in KU and work to continually improve KU terms both within and outside of annual vendor negotiations. Support global tool development and mechanisms to improve the VM experience.

**Manage P&L & Profitability:** Manage the profitability of KU in Europe through actions including membership fee increases, removing or addressing unprofitable selection, collaborating on the KDP fund, and via publisher negotiations. Balance growth investments with sustainable unit economics.

**Lead Global Initiatives:** Participate in global discussions and decisions on new product ideas and launches, influencing at Director/VP level. Lead Go-To-Market on new global initiatives including rebranding, KU audio, and translations.

**Serve as Business Partner & POC:** Act as primary point of contact and business partner for the EU Books Leadership Team, WW KU Team, Books Finance, and Books Legal. Advise on priorities and emerging challenges, and lead EU Books Subscription representation in OP1 and business reviews.

**Drive Operational Excellence:** Own audit mechanisms, reporting, and continuous process improvement. Stay abreast of local EU legal developments, competitor activity, local customer behaviour and publisher changes and surface proactively along with relevant recommendations to the global WW team. Handle complex escalations and advise senior leadership (up to Director/VP) on resolution strategies.

**Lead and Develop Team:** Lead and develop a team of high-performing Product Managers, Product Marketing Managers and a dotted line BI resource to deliver across multiple marketplaces in multiple languages. Set clear direction and priorities for the team. Responsible for hiring, talent development, and performance management while fostering a collaborative and forward-thinking work environment.

A day in the life
Your day will be a dynamic journey of strategic thinking, collaborative working, and best-in-class execution. You'll lead and develop a talented team of Product Managers and Product Marketing Managers, collaborate with cross-functional teams across WW KU Product, Marketing and Selection, EU Vendor Management, Kindle Direct Publishing, Amazon Publishing, Legal, Finance, BI and Customer Research, leverage data insights on program performance and customer behaviour, and develop strategies that improve the subscriptions experience across diverse European markets. Expect to engage in complex problem-solving requiring senior manager-level judgment, balancing growth opportunities with profitability and regulatory compliance, handling escalations that require advising senior leadership up to VP(L10) level, and leading initiatives that push the boundaries of subscription innovation in a mature product space. You'll contribute to requirements for global initiatives, develop your own for local growth initiatives, and ensure operational excellence through audit mechanisms, reporting, and process improvement.

About the team
We are a passionate collective of book lovers, innovators, and operators dedicated to transforming the reading landscape. Our team believes in breaking down barriers to reading, creating inclusive experiences that connect authors and readers across European marketplaces. We are not just selling books; we're cultivating a global reading community that celebrates diversity, innovation, and the power of storytelling. To enable this, we work with publishing partners and authors across the globe to bring more than 40 million titles to customers, simplify the books supply chain to do this efficiently, conveniently and fast, and support Amazon's reputation in the creative industries. This role specifically leads the EU Subscriptions Team — 3 EU Product Managers, 3 EU Product Marketing Managers, 1 intern and 1 dotted line BIE report. The role is part of the EU Demand leadership team, working in close collaboration across EU Books, WW KU, finance, and legal teams to deliver profitable subscription growth.

**About EU Books** Amazon's $7B GMS European Books business bridges a range of business models: physical/digital books, self-publishing, subscriptions, print-on-demand manufacturing. Amazon has consistently played a leading role in driving innovation in the books industry from introducing eBooks to building Kindle Direct Publishing to allow authors to reach customers without a publisher. We see further opportunities to grow reading through continuing to invest in subscriptions and self-publishing, optimizing pricing strategies, improving price competitiveness and perception, and offering customers exciting deals. Upcoming innovations include AI-translations, an improved foreign language experience, internationalization of Goodreads, AI-enabled audio books, launch of Rewards/points loyalty, and AI-powered books search and discovery. Recent growth challenges include regulatory headwinds (e.g., FR Books Act, IT Culture Bonus), industry softness and a declining textbook business, and increased competition from omni-channel bookstores. We operate in a complex regulatory environment with Fixed Price Law legislation, book-specific regulations such as European Accessibility Act and FR Books Act, as well as being in-scope for wider regulations impacting EU Stores such as DMA, DSA, and European Deforestation Regulation.

Basic Qualifications:

- Experience in English-language communication skills, both written and verbal
- Experience leading teams and driving results through team members
- Experience in retail or digital content including vendor management, product management, or operations management
- Experience working in a matrixed environment, influencing strategy, and achieving goals by working across the organization
- Experience that includes strong analytical skills, attention to detail, and effective communication abilities
- Experience influencing senior leaders/stakeholders

Preferred Qualifications:

- Experience working within a global company, with multi-country responsibilities
- Experience in e-commerce, retail or advertising
- Experience in e-commerce, digital products or entertainment industries
- Speak, write, and read fluently in French, Spanish, German or Italian
- - Experience with subscription technology platforms, algorithms, and automation
- - Track record of driving innovation in established business functions and managing geographically distributed teams
- - MBA or advanced degree in Business, Economics, Finance, Engineering, or related field

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