Introduction
IBM is seeking a Product-led Growth Program Director to bring our offerings to life through compelling digital trials, self-service onboarding, and product-led proof of value.
Your Role and Responsibilities
You will be responsible for the PLG strategy for our industry-leading Software and Infrastructure products with a special focus on the product experience. You will collaborate cross-functionally with IBM Design, Product Teams to identify common components and exploit opportunities to improve our user journeys.
Required Technical and Professional Expertise
Preferred Technical and Professional Expertise
IBM is seeking a Product-led Growth Program Director to bring our offerings to life through compelling digital trials, self-service onboarding, and product-led proof of value.
Your Role and Responsibilities
You will be responsible for the PLG strategy for our industry-leading Software and Infrastructure products with a special focus on the product experience. You will collaborate cross-functionally with IBM Design, Product Teams to identify common components and exploit opportunities to improve our user journeys.
- A successful candidate will have a track record of delivering results in a fast-paced, matrixed organization.
- This is an individual contributor role, reporting to the global head of PLG.
- Partner closely with Design to identify key PLG capabilities informed by market and user research.
- Collaborate with product teams to identify and prioritize product experiences and enhancements that drive user adoption and expansion.
- Identify repeatable patterns to drive adoption and usage through effective onboarding, user education, proof of value and feature promotion.
- Monitor and measure released components on their contribution to growth, uncover friction, and refine strategies over time.
- Develop and maintain strong relationships with key stakeholders in product teams to ensure adoption and ongoing optimization.
Required Technical and Professional Expertise
- Experience leading Product-Led Growth initiatives for SaaS technology companies
- Proven growth mindset comfortable working in a cross-functional role with a highly distributed team.
- Success in delivering essential elements of PLG, e.g. trials and offers, that lead to product growth.
- Strong data-driven approach to iterate fast on all aspects of the customer journey from acquisition, to retention and expansion.
- Proven ability to develop strategy and execute cross-functionally to deliver results.
Preferred Technical and Professional Expertise
- Demonstrated communication skills, both written and oral, across all levels of the organization.
- High level of attention to detail and ability to execute well on multiple projects at once.
- Strong leadership skills with experience leading through influence and coaching new ways of working and thinking.
- Familiarity with agile development methodologies and product management tools.
- 5-10 years of experience in software technology driving product strategy and digital self-service revenue growth.
- BS in Business Administration, Product Marketing, Engineering or related field.
- Product Management or Product Marketing background.
More Information
Application Details
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Organization Details
IBM US
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