Marketo Technical Architect

Introduction
As the Marketing Automation Solution Architect, you are responsible for the design of secure, scalable, and reliable solutions that interpret data-driven behavioral triggers and orchestrate cross-channel activities to drive engagement by providing personalized customer experience across various channels.

You translate business requirements into technical deliverables that guide implementation including reference architecture, functional specifications and tech ready acceptance criteria for user stories. You will support the overall marketing automation strategy by defining the architecture that implements data-first best practices.

Your Role and Responsibilities

• Understand the business need and provide the solution architecture that best addresses the technical and business requirements
• Be the trusted advisor to our demand automation leaders, and the broader cross functional teams
• Provide technical effort estimates and timelines
• Lead the technical implementation of new Marketing automation solutions
• Advise the development teams responsible for the implementation of marketing automation services
• Develop technical integration approaches, including data flow and architectural diagrams/visuals; deliver integration architecture strategies that can span Marketing Automation, CRM and Service platforms
• Define and implement innovative, data-driven marketing automation capabilities that enable IBM to scale
• Implement, and sustain key global marketing technology platforms including Customer Data Platform (CDP), Marketing Automation (Marketo), Digital Asset Management to support omnichannel engagement strategies and optimal digital experience
• Partner with other Data, Technology and CIO functions to ensure marketing data integrity, security and compliance

Required Technical and Professional Expertise

• Practical knowledge of best practices in data integration, marketing automation and security/privacy
• General knowledge of data privacy, regulation and data collection best practices
• Proven ability to stay abreast of industry and technology trends
• Advanced knowledge of API’s and integration services
• Expert knowledge of customer data platforms and master data management
• Expert knowledge in marketing automation architecture
• Advanced problem solving and design skills
• Customer service orientation
• Excellent communication skills; especially for explaining complex topics

Preferred Technical and Professional Expertise

• Bachelor's degree in Computer Science, software engineering or other related technology degree.
• Typically requires 8 years of experience or the equivalent combination of education and experience
• 5+ years of experience as an IT Architect or Business Analyst, with a track record in designing and implementing enterprise marketing automation solutions (e.g. SFMC (Salesforce Marketing Cloud), Marketo, Eloqua)
• Strong analytical skills, structured approach to problem solving, and desire to continuously explore new technologies.
• Ability to adaptively communicate with developers, other architects, management as well as business stakeholders
• Experience implementing myriad of technologies and platforms such as Salesforce Marketing Cloud, Snowflake, Customer Identity and Access Mgmt, Veeva Digital Asset Management (DAM)
• Agile - Experience working within and leading in an AGILE team framework
• Ability to clearly articulate requirements, identify gaps, mitigate issues, and reach consensus within a Sales and Marketing technology ecosystem
• Software Industry experience preferred