UK PR Manager, Consumer PR - London

Job Description

Amazon is seeking a self-motivated and creative individual as a PR Manager for the retail function in the UK. They will be responsible for delivering campaigns for large scale shopping moments, which could include events like Prime Day and Black Friday, and creating activity that demonstrates the value customers get while shopping with Amazon. This role will be part of the International Stores Comms organisation at Amazon and will report to the Head of Consumer Comms in the UK.

The candidate should demonstrate a proven track record for managing effective consumer campaigns for large, fast-moving organisations in the UK, including delivering earned media, social media, and influencer relations activity. They will have a deep understanding of the earned and social media landscape in the UK, be passionate about their craft, be an excellent writer, and have an ambition to do great, meaningful work. The successful candidate will be an outstanding communicator, who can collaborate closely with teams throughout the business, as well as with stakeholders outside the business including media, influencers, creators, and agency partners. They should enjoy working in a fast-paced, start-up culture, and will have experience in either an agency or in-house role.

Key job responsibilities
- Develop and manage integrated PR campaigns around key retail moments
- Deliver campaigns and launches around shopping innovations
- Write campaign plans, messaging, and media-facing materials
- Build relations with key media, and be able to pitch and secure top tier coverage
- Deliver counsel to internal executives on PR challenges and opportunities
- Work closely with agencies and wider international teams to devise and implement PR activity
- Work closely with internal teams across the business to deliver projects to deadline
- Successfully manage fast-moving, complex PR challenges from both the business and the media
- Support with issues management and crisis comms related to the UK retail business

Key skills:
- Consumer PR expert: a demonstrated feel for what works for a brand
- Strategic: ensuring that PR activity delivers against business objectives and articulates key messages
- Collaborative: team player with a willingness to work hard and roll up sleeves to get work done
- Moves fast: strong bias for action but maintains exceptionally high standards on the work and the results
- Tactically aware: knowledgeable about what’s going on in the media and with the brand and able to marry the two at short notice for maximum PR benefit
- Proactive in the extreme: enjoys taking responsibility and making things happen
- Organised: able to juggle multiple projects simultaneously while managing essential admin work
- Leadership: able to inspire agencies to deliver and demonstrate responsibility for PR to senior managers
- Adaptable: able to work in a corporate environment
- Exercises good judgment: advising others on the best course of action and managing positive and negative media enquiries
- Social and influencer minded: able to build integrated campaigns that leverage new and emerging digital media including social and influencers

Basic Qualifications:

- Several years of experience in a creative communications role either within a PR Agency or in-house
- Extensive experience that demonstrates a comfort in dealing with high-level consumer media contacts across news, lifestyle, and broadcast sectors
- Strong, business-focused writing skills
- Hands-on experience of digital and social media as well as influencer marketing / communication
- Issues management experience including development of messaging and Q&A documents
- Strong competency in basic Office software (Outlook, Excel etc.)

Preferred Qualifications:

- Retail background - knowledge of the UK retail and online markets

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need an adjustment during the application and hiring process, including support for the interview or onboarding process, please contact the Applicant-Candidate Accommodation Team (ACAT), Monday through Friday from 7:00 am GMT - 4:00 pm GMT. If calling directly from the United Kingdom, please dial +44 800 086 9884 (tel:+448000869884). If calling from Ireland, please dial +353 1800 851 489 (tel:+3531800851489).