Business Transformation Consultant

Introduction
At IBM, we know that transformation drives change, and it is in our DNA to continuously transform. Our Business Transformation Consultants help drive large scale change that spans IBM business units and geographies. As a part of this team, you will have the unique opportunity to be a part of driving IBM’s ongoing transformation as a company that continuously innovates and leads the market.

Your Role and Responsibilities

• Assists Clients in Translating Client ecommerce requirements into technical requirements and recommends a total I/T solution transforming the Client's Ecommerce Function.
• Documents and analyzes ecommerce requirements from a business perspective; defines current and future operational scenarios (processes, models, use cases, plans and solutions) and works with Client and the I/T Architect to ensure proper identification and translation of ecommerce business requirements to I/T solution requirements.
• Serves as business liaison with the package implementation ecommerce team.

Required Technical and Professional Expertise

1. Strategic Vision: The ideal candidate must possess a strong strategic vision to understand current market trends and future possibilities. They should be able to develop clear brand positioning, brand architecture, market research, and strategic planning.
2. Brand Professional: The candidate should Provide strategic guidance on developing brand elements like logos, taglines, and brand voice. designing and implementing brand identity guidelines to ensure consistency across all platforms.
3. Brand & Marketing Management: Brand and Marketing Management Process (Level1-level5) & Organization Design.Help client to set clear objectives and key performance indicators (KPIs) for the brand strategy, and continuously monitor progress to ensure the brand’s success.
4. Digital Marketing: Understanding on how to leverage brand and communication strategy to be focused on delivering measurable results. They should set clear objectives and key performance indicators (KPIs) for the brand strategy, and continuously monitor progress to ensure the brand’s success.

Preferred Technical and Professional Expertise
Relevant Tools & Platform: Familiar with relevant brand & marketing management tools such as customer relationship management (CRM) systems，content management，marketing automation platforms to collect and analyze data on customer behavior and preferences, content & campaign performance.