Brand & Content Strategist, AI for Business

Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

When you join the IBM team in Bucharest, you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software, such as generative Al or hybrid cloud, while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities.

Your Role and Responsibilities
IBM’s purpose is to be the catalyst that makes the world work better. As a Brand & Content Strategist aligned to our core AI for Business mission, you will play a vital role in bringing that purpose to life for our clients and partners in helping to better understand them so we can better position how our partnership and solutions help solve their biggest challenges.

The world doesn’t need more content; it needs more distinctive brands and more engaging experiences. At IBM, we create stories and experiences that matter to our audiences, move them to act, and cut through the noise in the market. We believe that thoughtful, provocative content is one of the best ways to build relationships at scale with narratives that are creatively told, uniquely delivered, and more than anything, useful to our audiences.

IBM is looking for a Brand & Content Strategist; a collaborator ready to set the strategy and lead the execution of some of our most powerful, innovative, and effective creative work leading engagement with our Supply Chain & Procurement audiences for one of our cross-organizational AI for business use cases. This is an exciting opportunity to join and make a sizable impact on an energetic, passionate team responsible for driving continued relevance for IBM’s AI solutions with our target audiences.


In this role, you will:

• Apply curiosity and understanding of the market, target audiences, and IBM’s offerings to develop compelling messaging and content strategies that deliver the right content, at the right time, to the right audiences and drive the right outcomes.
• Identify the intersections and relationships of key audience needs with industry priorities and strategic partner relationships to craft relevant and differentiated journeys for our clients and prospects.
• Collaborate and communicate with multiple groups of critical stakeholders across a matrixed organization, inspiring confidence in the recommended course of action for our brand and our business.
• Partner closely with internal and external creative partners, applying resourcefulness and creativity to develop the best creative work for IBM.
• Advocate for bold, differentiated strategies that inspire audiences to take a new course of action.

This is a Hybrid role, attendance at the office will be required only 3 times per week.

Required Technical and Professional Expertise

• Experience in a marketing, brand and/or content strategy role with progressive levels of leadership responsibility.
• Understanding of optimal multi-channel approach along the entire customer journey, including but not limited to social, digital, media and content.
• Development of brand & content projects involving a variety of stakeholders and disciplines.
• Experience building relationships with senior leaders and stakeholders, both internally and externally (executives, clients, agencies, business partners).
• Strategic planning and presentation; excellent written and verbal communications.

Preferred Technical and Professional Expertise

• Analytical mindset to identify opportunities, test potential solutions and synthesize insights into recommendations for messaging, brand and content strategy.
• Experience working in a global team, ideally with visibility across multiple geographies.
• Experience developing messaging for a brand, business unit, or product line and cascading it across the customer journey
• Growth mindset with an appetite to experiment and fail fast in the spirit of ongoing learning and improvement.