Position Title: Associate Director Patient Marketing, Treatment

Position Location: Cambridge, MA

About the job

Sanofi Rare Diseases are on a mission to modernize a successful 30+ year rare disease business model so that we are positioned to deliver new therapies over the next 5 years and maintain our leadership position in the pharma environment. The model we are deploying is not only new to Sanofi, but new to our pharma peers. Success of this mission will mean modernizing, a talent dense team that can make faster decisions closer to the customers we serve. Additionally, the Patient Engagement Marketer, Treatment will play a critical role in maintaining Sanofi’s leadership in and commitment to Rare Disease, driving Sanofi towards our mission of delivering a personalized, optimized patient experience and improving patient outcomes. Each marketer will work closely within our GTM models. 

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.​

Main responsibilities: 

• Create tailored and actionable omnichannel customer engagement strategy. 

• Create a robust and holistic view of the customer journey, including stakeholder mapping and influence network. Senior level interactions are frequent, as well as making key brand decisions.

• Decision making responsibility related to the area of focus/expertise. 

• Continuously optimize and identify new ways to improve customer engagement and education of disease and product. 

• Determine critical moments/barriers in the patient journey and aim content at overcoming those barriers. 

• Design a hyper-personalized modular content plan, including channel mix, that is unique, relevant, unified, and customized for target audiences. 

• Establish clear objectives and metrics to measure total customer value and partner with analytics teams to track KPIs, performance analytics, and ROI by channel. 

• Contribute to development of supporting materials to accompany patient support services programs 

• Coordinate across all Patient Engagement Marketers for strategy and content regarding all patient-facing websites, with the exception of CareConnect 

About you  

• 3+ years of relevant healthcare or pharmaceutical industry experience

• Marketing, sales, or insights & analytics experience, preferably in cross-functional leadership roles.  

• Successful track record of strategic decision making, innovation, problem-solving and navigating uncharted territory without clear precedent. 

• Experience working in large scale and complex multidisciplinary teams, and proven ability of influencing without authority. 

• Demonstrated expertise in patient experience. 

• Digital-forward mindset. 

• Bachelor’s in marketing, business, technology, or life sciences. 

• Ability to travel 25% within the US.