Marketing Analyst - Home based-Pennsylvania

Marketing Database Analyst
 

Are you able to bolster customer and marketing data strategy?
 

Can you enhance marketing databases and support data operations for audience segmentation?
 

About our Team
 

Be part of a dynamic team as a Marketing Data Analyst specializing in Research Markets. Leverage your analytical prowess to drive informed marketing strategies, optimize customer segmentation, and unlock valuable insights to propel our market leadership forward. Our Marketing Operations team seeks Marketing Database Analyst to bolster customer and marketing data strategy. Our company values collaboration, innovation, and data-driven decision making to improve our marketing efforts.
 

About the Role
 

As a Marketing Database Analyst, you aim to enhance the marketing database and support data operations for audience segmentation. I work in conjunction with IT and vendors to ensure adherence to data protection and GDPR guidelines.
 

Responsibilities
 

• Improving database quality and quantity, integrating data for a comprehensive customer view.
• Designing, developing, and maintaining datasets for marketing automation platforms.
• Supporting projects to improve the database and identifying sources and opportunities for improved targeting.
• Managing data quality/hygiene and segmentation.
• Utilizing data with Marketing Performance team to increase dashboard adoption and gain insights.
• Developing dashboards and regular reports on database quality.
• Contributing to a data-driven culture within Research Marketing.
• Utilizing analysis for business advantage.

Requirements
 

• Have good business judgment and the ability to recognize business implications of data
• Demonstrate communicate intricate ideas through compelling visuals and convincing oral and written abilities.
• Have proficiency with Microsoft Office Suite.
• Be proficient in SQL, Snowflake, or similar database structures.
• Be able to enable reporting, measurement, and analytics.

Work in a way that works for you
 

We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
 

• Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive

Working for you
 

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
 

• Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
• Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
• Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
• Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
• Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
• Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
• Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice

About the Business
 

A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world’s grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.
 

Salary Range
 

To be added when data can be disclosed.

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Elsevier is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: https://forms.office.com/r/eVgFxjLmAK , or please contact 1-855-833-5120.

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