Brand Marketing Manager , Global Channels Sales - VAR - Shanghai

Job Description

Amazon Global Selling is one of Amazon’s business units that helps businesses from anywhere in the world to launch a global business, reaching Amazon customers around the world and building international brands. Through Amazon Global Selling, sellers of different types and sizes can directly reach Amazon’s 300+ million worldwide active customer accounts, including 150 million+ Prime customers in overseas Amazon marketplaces; and millions of institutional buyers.


We are hiring a strategic and creative senior marketing manager who will develop Amazon Global Selling brand strategy to drive awareness, consideration and activation among the right Seller communities. This is a unique opportunity to play a key role in an exciting growing business. In this role, you will spearhead and implement highly impactful branding campaigns across media channels to build and grow a strong brand that our sellers trust and cherish. You will leverage market research and seller insights to guide brand positioning and messaging, and ensure brand consistency across all marketing assets. You need to engage and influence cross functions and multi-tier stakeholders including business teams, Public Policy, Public Relations, Legal, Finance, and Marketplaces team. The ideal candidate is a self-driven marketer with proven record of planning and executing effective impactful brand campaigns. You should possess excellent verbal and written communication skills both in English and Chinese.
- Develop branding strategy for Amazon Global Selling and implement effective branding activities to improve upper-funnel brand metrics and drive the general demand. Develop market research to better understand seller community’s needs and wants; leverage the research findings and seller insights to shape the brand positioning and messaging
- Create, propose, implement and evaluate programs through media channels and cooperation with KOLs to drive awareness and manage sentiment.
- Lead and collaborate with cross-functional teams and external partners (agencies, KOLs etc) to launch multiple, simultaneous brand activities that requires both strategic thinking and high-speed execution. Guide and ensure brand consistency in multi-channel communications.
- Manage annual budget and create metrics to track performances for brand campaigns; monitor regularly to understand effectiveness of brand strategy and activities, and make recommendations for continuous improvement.
- Influence and support Global Selling brand activities for other Asia countries.

Basic Qualifications:

- 5+ years of professional non-internship marketing experience
- 6+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages

Preferred Qualifications:

- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint