Event & Experience Marketing Professional (Fluent German)

Introduction
At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change – improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation.

Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you'll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply passion to work that will compel our audience to choose IBM's products and services.

When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who are helping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

Your Role and Responsibilities

The IBM event team plans and executes best-in-class virtual, in-person and hybrid events that deliver new pipeline, build brand awareness, and offer outstanding attendee experiences. Delivering great client events involves many stakeholders and the event specialist provides critical services and consulting, playing a key role by partnering with the event strategist to ensure event compliance and audit readiness. The ideal candidate for this role will be passionate about B2B events, detailed orientated and dedicated to delivering great attendee experiences that deliver a measurable impact.

Your responsibilities include:

• Work with event stakeholders to agree SMART goals for events that align with business priorities
• Lead pre-event, during-event and post-event activities for these events including selecting locations, managing agencies and venues, budget management, onsite logistics management and post-event follow-up
• Partner with a broader team on specific aspects of large-scale events e.g., IBM Think
• Remain current with b2b event industry trends, best practices and new thinking in areas such as environmental sustainability, inclusivity, and the role of AI in events
• Act as an event advocate, promote events internally and externally to drive interest and engagement

We offer a dynamic blend of personal flexibility and a thriving in-office environment. This role requires three days of in-office presence per week, with two days for remote work. MCCJBID

MCCPRODMKT
BCRMCC_23

Required Technical and Professional Expertise

• Fluency in German and English

• 3+ years of experience planning and executing a wide range of b2b events

• Strong project management experience and adherence to deadlines

• Avid learner who consistently expands knowledge to gain new skills and expertise

• Proactive listener that can use expertise to predict needs and prevent issues

• Responsible team player demonstrating ownership and accountability

• Strong written and verbal communication skills

• Experience with event technology systems such as registration sites, event management platforms and mobile apps

Preferred Technical and Professional Expertise

• Bachelor’s degree (or equivalent) in marketing/ event management or related discipline
• Flexibility to travel
• Other languages are a plus, e.g. German