Head of Owner Growth Marketing CRM - GM Global Technical Center - 7000 Bldg

Job Description

This role is categorized as hybrid. This means the successful candidate is expected to report to Warren – Building 7000 / Cadillac Tower three times per week, at minimum. 

This job may be eligible for relocation benefits.

The Head of Owner Growth Marketing will serve as a performance marketing leader at General Motors, responsible for the growth in CRM-driven marketing outcomes amongst our Chevy, Buick, GMC and Cadillac owners.  With a team, this leader will be responsible for the short-term and long-term success of revenue performance improvements for owner products, a strategic priority at General Motors.  This requires having a performance-driven leadership approach and skillset that optimizes both customer outcomes and business growth.  This position reports to the Head of Customer Engagement Marketing.

For this role, we are seeking a performance-driven CRM expert who is enthusiastic about unlocking sales for our owner products. The portfolio of products include OnStar, Rewards, Card, Customer Care & Aftersales, Accessories, Charging, and integration with third party products like GM Insurance, GM Financial, SiriusXM and more.  This leader will oversee a team who leverages channels like email, direct mail, in-channel notifications, web integration, 1:1 paid media amplification to achieve their objectives both for individual products and across products.  They will also partner cross-functionally with brand marketing, web, eCommerce and Customer Success counterparts to coordinate in-channel experiences.

To achieve strong results, a successful candidate will need a modern marketing mindset that is curious, adaptable, digital-first, and outcome-driven.  This individual must possess the unique abilities to author net new strategies, champion cross-functional work with ease, collaborate with a wide range of stakeholders, and create simplicity out of complexity.

KEY RESPONSIBILITIES/ACCOUNTABILITIES:

• Develop CRM strategies that support growth targets for owner-based products, leveraging direct 1:1 channels to deliver an optimal reach, frequency and channel mix plan that achieves forecasted objectives
• Serve as the CRM channel lead for a portfolio of products, integrating into and partnering with marketing peers for overall 360 degree marketing plan development
• Build and lead a high performing team of people leaders and individual contributors by recruiting, developing, driving personal and team accountability to execute the strategic business goals of the Owner Growth CRM department
• Look across products, touchpoints and tactics to innovate and deliver incremental revenue growth
• Provide guidance on creative and channel plans, including defining scope, key messages, investment strategies, and target customers.
• Establish new creative, audience, and channel strategies for ongoing and ad hoc email campaigns.
• Utilize consumer insights and identify competitive opportunities to shape tactics.
• Take a leadership role in collaborating with key stakeholders as a part of annual planning and ongoing operating model.
• Foster a test-and-learn culture that focuses on results and continuous improvement.
• Product portfolio includes (but is not limited to):
  • OnStar activations, subscription renewals, retention, and win backs
  • OnStar product launch and engagement
  • GM Rewards program earnings and redemption
  • GM Card acquisition and engagement
  • Vehicle Accessories promotion
  • Dealer Service visits for maintenance and repairs
  • Home charging installation and public charging engagement
  • Sirius XM and other streaming audio services
• Collaborate closely with various teams including OnStar Sales & Revenue Operations, Vehicle Brand Marketing, Loyalty team, Customer Lifecycle team, Customer Care & Aftersales, PDM, Fleet, Finance, and Legal to ensure consistency across the business and customer experience.
• Lead and develop a high performing team including training and coaching, performance enablement and identification/selection of talent.

Additional Job Description

REQUIREMENTS:

• 10+ years of experience in leading CRM or lifecycle marketing for a direct-to-consumer brand or business, 7+ in a leadership capacity.
• Undergraduate degree in marketing or business, MBA or graduate degree preferred.
• Experience in growing businesses through marketing outcomes.

SKILLS/ABILITIES:

• Significant people leadership experience with a proven record of guiding high-performing teams.
• A strong ability to create and foster cross-functional relationships across business stakeholders.
• Experience planning and managing large-scale, strategic marketing and experience initiatives (including financial planning, across matrixed organizations).
• Demonstrated strong executive presence and success as a collaborative leader with experience attracting, developing, managing, motivating and retaining outstanding talent.
• Ability to work well in a complex team environment and marshal resources (people, funding, material, support) to get things done; uses resources effectively and efficiently.
• Ability to effectively span across multiple leadership levels, teams, programs and topics utilizing highly efficient time management skills
• Ability to develop and communicate new and unique marketing ideas that will effectively drive consumers to action.
• A strong eye for effective creative ideas and execution.
• Ability to make/recognize effective trade-off decisions and can negotiate skillfully in tough situations with both internal and external groups, can win concessions without damaging relationships.
• Highly developed presentation skills both in the development and delivery of presentation
• Ability to write clearly and succinctly in a variety of communication settings and styles; can get messages across that have the desired effect.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

#LI-MO1

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values; 
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.   We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

Equal Employment Opportunity Statements

GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.  If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.​