Senior Copywriter

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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data + CRM + Trust. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

The Salesforce Studios team is looking for a writer for customer films, quarterly earnings videos, internal sales videos and product series on YouTube. This is a high-profile position that will work closely with various teams across Marketing.

The ideal candidate will be a creative thinker, a skilled communicator, and a brilliant writer and storyteller with experience at the highest levels of content creation, and the editorial and technical know-how to lead a project from pitch to production to premiere to promotion. You will be a self-starter, highly motivated, able to turn on a dime, think through problems to come up with innovative solutions, and deliver against very tight deadlines while keeping a keen eye on detail and accuracy.

Responsibilities:

* Write and lead the revision process for Salesforce Studio content. May include; customer story film briefs, social copy for video promotions, internal sales videos, and a product series featured on YouTube. 
* Conduct thorough research on relevant topics to ensure accuracy and credibility in script content. Salesforce product knowledge is needed!
* Work closely with video producers and other team members to bring scripts to life visually.
* Ensure that script content aligns with the overall brand identity and messaging. Learn and maintain an understanding of the Salesforce platform and how it can help customers. 
* Understand the complexities of our product/technology so you can communicate clearly how it works and why it matters
* Be confident to defend a well written story when appropriate and flexible and eager to incorporate partner feedback during the revision process. 
* Work with a sense of urgency under tight deadlines while producing best-in-class content.
* Attend kickoff, strategy, post-mortem, and other scheduled meetings to support on going team projects. 
* Execute on creative direction with minimal supervision and oversight.
* Write new content in the style that is most suitable for the audience; copy edit for voice, tone, and accuracy
* Consult with product marketing managers, product engineers, instructional designers, and campaign managers to create content that is consumable, impactful, and provides the right customer experience
* Review content analytics to understand customer impact and inform future content creation decisions
* Stay informed about industry trends, audience feedback, and YouTube algorithm changes to continuously optimize scriptwriting strategies.
* Use Google Workspace and Salesforce tools to collaborate and execute work with team members across the globe. We use Slack!

Requirements:

* At least 5 years of experience in tech or corporate marketing; experience with multiple styles and voices. 
* Strong storytelling skills with the ability to create engaging narratives; a proven track record of making technical concepts easy to understand.
* Strong proofing/copy editing skills. Extraordinary attention to detail to evaluate, uphold, implement and evangelize content standards that reflect the voice of our brand. You will need to have strong communications skills but be receptive to feedback. 
* Excellent research skills to gather information on diverse topics.
* Ability to work collaboratively in a creative team environment while moving against tight deadlines in a fast-paced environment, working on multiple scripts simultaneously.
* Familiarity with video production processes and terminology.
* Experience with corporate marketing and branding; a clear understanding of marketing strategies and concepts and the ability to interpret creative direction.
* Portfolio of published work that demonstrates a range of work representing multiple voices, target audiences and content types.
* Understanding of YouTube content trends, algorithms, and best practices.

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Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

Salesforce welcomes all.

For Washington-based roles, the base salary hiring range for this position is $121,800 to $167,400.

Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.