Start-up Partnerships Manager, Ad Sales - Bangalore, India

Job Posting Title:

Start-up Partnerships Manager, Ad Sales

Req ID:

10093239

Job Description:

Context:

The Startup Partnership team focuses on evangelizing the power of Television as a medium by partnering new-age businesses in their scale up journey. This team identifies and connect with founders & marketing teams and VC funders of upcoming brands in the early-stage startup world to help them accelerate their journey to reach out to mass market consumers by leveraging the strengths of Disney-Star India’s offerings and its arsenal of powerful TV influencers and thus help Disney-Star network to further its advertising revenue goals.

The Start-up ecosystem in India is booming with record numbers acquiring unicorn status in the past few years. VC funds flush with cash are fuelling this boom led by founders with imaginative problem-solving ideas. Multiple brands in e-commerce, D2C, Fintech, Edtech space have been able to scale up their businesses by creating new categories or challenging established players. There exists a huge pool of early-stage startups that can rapidly scale up with the right kind of brand building and marketing partnership. Intuitively, the founders and business team of such startups rely on social media and Digital marketing to reach out to early consumers. TV as a medium, we believe, can help accelerate such brands’ journey to reach mass consumers and help brands achieve critical mass and help ring fence from competitive risks.

Key Responsibilities:

Disney-Star India is looking for a dynamic professional with an entrepreneurial mindset to lead this category development initiative and is expected to be the to be a key link between Digital –first brands and our network. You will help drive our brand philosophy and advertising sales revenue for the network. You will

• Build a shared culture of innovation and execution excellence to drive business growth

• Develop a thorough understanding of the product, its strengths, positioning, content etc. to be leveraged for pitch impact and effectiveness

• Network, engage with and build strong relationships across levels at client as well as agency organizations to understand business trends, have direct visibility on upcoming campaigns and revenue potential

• Map competition (Sales strategy/Programs/Clients) and use market intelligence to develop strategies to maximize market share

• Deliver maximum value on deals by collaborating with cross-functional teams across the organization (PRS, Operations) and taking complete ownership of deal execution, client servicing and post evaluations of campaigns

• Act as an ‘Account Manager’ rather than a ‘Seller’ by providing dedicated account management to develop and nurture strong long-term relationships with key accounts

Performance Measures:

• Achievement of assigned revenue targets

• Developing preferred channel partnerships with market

• Competitive landscaping

Qualifications:

• Minimum Qualification: MBA

• Total of about 7-9 years of sales experience

Personal Attributes:

• Strong business acumen with a deep understanding of product as well as market

• Strong client relations especially with the various business segments and categories.  Should have access to key decision makers at client and agency level

• Ability to read numbers and take decisions basis data

• Ability to collaborate with internal as well as external stakeholders

• Ability to drive and achieve sales targets

• Ability to unlearn and learn to keep pace with the evolving media industry

About Disney Star:
Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages. Our entertainment portfolio which cuts across general entertainment, movies, sports, infotainment, kids, and lifestyle content generates over 20,000 hours of original content every year.

Disney+ Hotstar, India’s leading streaming platform, enables us to reach and entertain audiences anywhere, anytime. Disney+ Hotstar has changed the way Indians consume their entertainment - from their favorite TV shows and movies to sporting extravaganzas.

With leadership positions in every segment it occupies, Disney Star has been redefining the media landscape for more than 30 years now, anchored on the three pillars of story-telling, innovation and an unwavering focus on delivering to the expectations of our audiences. 

Join us, and let's continue to inspire a billion imaginations.

Job Posting Segment:

Entertainment-Sales

Job Posting Primary Business:

Frontline Sales - Network

Primary Job Posting Category:

Advertising Sales

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Bangalore, India

Alternate City, State, Region, Postal Code:

Date Posted:

2024-06-18